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Casio Makes A Splash With Addition To Baby-G Line
 May 30, 2008

MEDIA INQUIRIES ONLY CONTACT:

Jennifer Lilly/Joyce Essig
Coyne PR
(973) 316-1665
jessig@coynepr.com

Melissa Keklak
Casio America, Inc.
(973) 361-5400 ext. 4403
mkeklak@casio.com

VISIT CASIO AT JCK BOOTH #25049

CASIO MAKES A SPLASH WITH ADDITION TO
 BABY-G LINE

Baby-G Welcomes Slim Marine Collection at JCK in Las Vegas 

LAS VEGAS, NV, MAY 30, 2008 - The heat of summer is approaching and women everywhere are searching for styles that will keep them looking cool no matter how high the mercury rises!  Casio America, Inc. has announced the newest addition to the Baby-G line which can withstand any summer activity – from snorkeling in the deep blue sea to hitting the sands for a game of beach volleyball.  The Slim Marine BG3000/BG3001 will be on display at Casio’s Booth # 25049 at the JCK Show that opened in the Sands Convention Center today.

Whether you are soaking up rays at the beach, lounging poolside or enjoying a night out with the girls, the Slim Marine helps you do it in style. The versatility of the Slim Marine allows you to carry the look from day to night.

Shock resistant and water resistant up to 200 meters, the Slim Marine is prepared for any high seas adventure. The timepiece comes equipped with all of the state-of-the-art functions expected from a Baby-G, including world time for 30 cities, five daily alarms and countdown timer.

The Slim Marine is the perfect accessory to complement any stylish look without sacrificing functionality.  This addition to the Baby-G collection is ideal for the young active woman.   The watch comes in five different styles that are sure to match this summer’s hottest trends.

“The Slim Marine is this summer’s most versatile and stylish accessory,” said David Johnson, Senior General Manager of Casio, Inc.’s Timepiece Division. “We are proud to offer the style savvy consumer a watch that is comfortable, convenient and colorful.”

The transparent jelly band is available in an assortment of bold colors to accessorize any outfit.  The Slim Marine comes in white (BG3000-7A), clear with a peach dial (BG3000-7B), gray with a pink dial (BG3000-8) and red (BG3001-4).  BG3000/BG3001 is now available with an MSRP of $79.  A special edition of the Slim Marine comes in a gold, leopard print cloth band (BG3000V-5) with an MSRP of $99.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.baby-g.com.

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