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Casio Makes Another Stylish Splash with the Introduction of a New Timepiece Line – G-Shock Mini
 July 22, 2009

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 Keita Williams / Sarah Bronilla
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Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

FOR IMMEDIATE RELEASE

CASIO MAKES ANOTHER STYLISH SPLASH WITH THE INTRODUCTION
OF A NEW TIMEPIECE LINE - G-SHOCK MINI

Answering the call of trend-setting women with an edgy toughness

DOVER, NJ, July 22, 2009 - Casio America, Inc. proudly introduces the G-Shock Mini series, the answer to the legions of stylish women who enjoy the rugged functionality of Casio G-Shock but have been searching for a more abbreviated proportion. Making its first appearance in the U.S. market, the G-Shock Mini collection embraces both the style and practicality of sophisticated yet active women while maintaining the legendary hallmarks of G-Shock water and shock resistance. For women who are looking for a stylish yet resilient accessory, the new G-Shock Mini line is the essence of fashion meets function.

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Unlike the conventional G-Shock watches, whose tough look is usually favoured by men, the new G-Shock Mini line is incredibly feminine thanks to its petite size and eye-catching colorways of white, pink and black. Available in three distinct models, the GMN-691 (which is reminiscent of the DW6900), the eye-catching GMN-550 (modeled after the classic G5500) and the elegant GMN-50G (which captures the look and feel of the first ani-digi), the G-Shock Mini has a look for even the most fashion forward of women.

“We are thrilled to offer fashionable water and shock resistant watches for chic active women everywhere,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The G-Shock Mini makes our G-Shock toughness and technology a highly sought after women’s fashion accessory.”

Other features of the G-Shock Mini line include shock resistance, 100M water resistance, full auto EL backlight with afterglow, 48-city world time, 5 daily alarms, countdown timer, 1/100 second chronograph and 12/24 formats.

The G-Shock Mini Line will be available at Bloomingdales nationwide as well as select fashion boutiques for an MSRP $95.00 For more information please visit www.gshockmini.com.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information visit our website at www.casiousa.com.

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