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Casio Makes a Name for Itself
 July 5, 2007

FOR MEDIA INQUIRIES:
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Melissa Keklak
Casio, Inc.
(973) 361-5400
mkeklak@casio.com

CASIO MAKES A NAME FOR ITSELF
Leading Consumer Electronics Company Renames U.S. Subsidiary


DOVER, NJ, July 5, 2007 – Casio, Inc., U.S. subsidiary of Casio Computer Co., Ltd., today announced that effective August 1, 2007, they will officially change the company name from Casio, Inc. to Casio America, Inc. The company name change better conveys the position of the company within Casio Computer Co., Ltd., which is a leader among consumer electronics manufacturers and a global company with subsidiaries throughout the world.  The new name will reflect the company's sales responsibility in both the United States and Canada and will allow for more effective communication with retail executives and the company's customer base.

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About Casio 
Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.