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Casio Partners With The New York Yankees
 April 2, 2009

FOR MEDIA INQUIRIES ONLY CONTACT:

Joyce Essig/Michael Scicolone
Coyne PR
(973) 316-1665
jessig@coynepr.com

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400 ext. 4403
mkeklak@casio.com

 

FOR IMMEDIATE RELEASE

CASIO PARTNERS WITH THE NEW YORK YANKEES
Leading Consumer Electronics Company to be featured on Yankee Stadium Billboard Sign

DOVER, NJ, APRIL 2, 2009 - With Opening Day a few weeks away, anticipation is building for the New York Yankees 2009 season.  From a new Stadium to a lineup featuring baseball’s best, this season promises to be an exciting chapter in New York Yankees history.  Casio Computer Co., Ltd., Tokyo, Japan, in conjunction with Casio America, Inc., is proud to announce that the company is partnering with one of the world’s most popular teams.

Credit: NEW YORK YANKEES
Click here to download high resolution image

Casio, a leader in the consumer electronics industry, enters into a three-year relationship with the New York Yankees.  As part of the sponsorship, the Casio logo will be displayed on a fixed billboard sign, located underneath the light emitting diode scoreboard sign in right field, which will feature the out-of-town scores.

“Casio’s presence at Yankee Stadium demonstrates the company’s dedication to expanding brand awareness across a broader audience,” said Takashi Kashio, General Manager of the Advertising Department and Corporate Officer for Casio Computer Co., Ltd.  Casio is proud to partner with the New York Yankees and we are excited for the opening of new Yankee Stadium. “We look forward to watching the team in their quest for a 27th World Series Championship and wish them a successful season.”

“We are excited to begin our partnership with Casio, and welcome its global brand at Yankee Stadium,” said Michael J. Tusiani, Yankees Senior Vice President of Corporate Sales & Sponsorships.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets many consumer and business electronic products throughout the United States. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com