FOR IMMEDIATE RELEASE:
CASIO PARTNERS WITH LIGHTNING100 FOR SUMMER NAMM EVENTS
Popular Nashville Independent Radio Station And Casio Gear Up For A Week Of Promotion, Live Music And Giveaways
DOVER, NJ (July 3, 2013) — Casio America, Inc. and radio station Lightning100 announce a partnership promotion taking place during the Summer NAMM show in Nashville, TN, which is the week of July 8-13, 2013.
Throughout this week, Casio and Lightning100 will facilitate a giveaway and other on-air promotions, culminating with a live broadcast from Casio’s booth (#910) on Friday, July 12 from 11am - 1pm at the Nashville Music City Center. Listeners can tune in to Lightning100 at 100.1FM in Nashville or worldwide at lightning100.com. The broadcast will include a live, in-booth performance by songwriter/pianist Brooke Waggoner and VITEK frontman Gabrahm Vitek.
Later that evening, Casio and Lightning100 will sponsor a live music event at Nashville venue Soulshine Pizza (1907 Division Street) from 7pm - 10pm. Open to the public and free, this event is on a first come, first serve basis. Showcasing some of Nashville’s best talent, the event will feature Brooke Waggoner, Vinyl Thief and VITEK, and will spotlight the new Casio Privia Pro PX-5S keyboard.
Songwriter and composer Brooke Waggoner has appeared on camera with Jack White during the 2013 Grammy Awards live broadcast, and have toured with White throughout 2012 and 2013. Waggoner also recently released a new album, Originator, and is currently touring as direct support for Jars of Clay.
Fronted by singer/keyboardist Grayson Proctor, electro-rockers Vinyl Thief are performing select shows this summer with The Joy Formidable. The group released its latest EP Rebel Hill last year, and has subsequently won over audiences and critics throughout the Southeast.
A 5-piece band consisting of some of Nashville’s most forward-thinking musicians, VITEK is fronted by singer/pianist Gabrahm Vitek. With the recent debut of their single “Sunbird,” VITEK are bringing audiences to their feet with their contagious, world-music inspired pop sound in Nashville and beyond.
Throughout the week of July 8-13, 2013, listeners will also have the opportunity to win a Casio Privia PX-350 keyboard. Interested parties will be encouraged to like Casio’s Facebook page at www.facebook.com/CasioMusicGear or follow them on Twitter at @CasioKeys. Click here to enter the sweepstakes.
For additional information regarding Casio’s portfolio of electronic musical instruments, please visit www.CasioMusicGear.com
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.