FOR MEDIA INQUIRIES ONLY CONTACT
Rachel Max/Jennifer Lilly
CASIO, INC. THINKS PINK IN THE MONTH OF OCTOBER
Casio Partners with the National Breast Cancer Foundation to Offer Special-Edition EXILIM Digital Camera Bundle
DOVER, NJ, JULY 20, 2007 – Breast cancer affects hundreds of thousands of women and their families each year. It's a disease that can strike any one at any time – no one – man or woman is exempt. National Breast Cancer Awareness Month is devoted to building awareness and finding a cure while sharing stories and information about breast cancer. This October, in honor of Breast Cancer Awareness Month, Casio, Inc. will release a special-edition camera bundle, featuring a pink EX-Z75, a camera case embossed pink stitching and a pink ribbon-clad lanyard to show their proud support of the National Breast Cancer Foundation (NBCF).
The EX-Z75, a 7.2 megapixel digital camera which is part of Casio's highly-regarded zoom line of EXILIM cameras, will be available as a special bundle in the month of October to help raise awareness of NBCF's mission – Help for Today…Hope for Tomorrow. ®
"The National Breast Cancer Foundation was founded to give help, support and hope to those facing breast cancer," said Janelle Hail, Founder and President of the National Breast Cancer Foundation. "We thank Casio, Inc. for joining us in helping save lives through education and early detection."
The EX-Z75 is packed with a 2.6-inch wide LCD display, Anti-Shake DSP for reducing photo blur due to shaky hands or moving subjects and eBay mode which allows for photographs to be easily uploaded at the appropriate size for selling on eBay or for personal web use.
"We are proud to be a sponsor of the National Breast Cancer Foundation," said Bill Heuer, Vice President of Casio's Digital Imaging Division. "We hope that by purchasing the EX-Z75 in honor of breast cancer patients and survivors, users will capture every valuable moment with their friends and family."
The special-edition pink EX-Z75 will be available beginning October 2007 and can be purchased at Sears, La Curacao, Fred Meyer, BJ's, Nexcom, AAFES, Staples, and Future Shop. The bundle package will have an MSRP of $179.99, and will proudly sponsor the National Breast Cancer Foundation. For more information, please visit www.casiousa.com. About Casio
EXILIM is a registered trademark of CASIO COMPUTER CO., LTD. "FSE" is a product provided by Oki Electric Industry Co., Ltd. For more information about "FSE", visit OKI's website at http://www.oki.com/. Any other company or product names are registered trademarks or trademarks of those companies.
Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.
About the National Breast Cancer Foundation, Inc. ®
The National Breast Cancer Foundation extends women's lives through education about breast cancer and early detection. The organization provides hope to women and families affected by breast cancer through a community of caring support and encouragement that enables those diagnosed with breast cancer to have fulfilling lives during their treatment and afterward. Learn more at www.nationalbreastcancer.org