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Casio Powers Digital Signage Industry with LASER & LED HYBRID Light Engine
 February 23, 2011

MEDIA INQUIRIES ONLY CONTACT:

Christine Azzolino/Tania Fonovic
Coyne PR
(973) 316-1665
cazzolino@coynepr.com
tfonovic@coynepr.com

Peter N. Brinkman
CASIO AMERICA, INC.
(973) 361-5400
pbrinkman@casio.com

CASIO POWERS DIGITAL SIGNAGE INDUSTRY WITH LASER & LED HYBRID LIGHT ENGINE

Leading Technology Contained in Company’s GREEN SLIM Projectors Provides Cost Efficiency and High-Brightness Output

LAS VEGAS, FEBRUARY 23, 2011 - Casio America, Inc., a leader in digital signage projection solutions, will showcase its LASER & LED HYBRID light engine during the 2011 Digital Signage Expo at the Las Vegas Convention Center in the North Hall 2, Booth #2231. Replacing the mercury lamp contained in traditional data projectors, the LASER & LED HYBRID light engine can produce up to 3,000 lumens, bringing vividness and color range to a variety of digital signage applications.

Up until now, projection technology has required a tradeoff between brightness and environmental impact. Mercury lamps achieve high-lumen brightness, however they need to be disposed of carefully to protect the environment. Casio’s LASER & LED HYBRID light engine combines blue laser light and a fluorescent element to generate a high output of green light. The green light, blue laser light, and the light emitted by a red LED are projected through a DLP® chip which, in turn, is passed through the projection lens to form an image. This light source technology achieves an increase in color spectrum compared with a mercury lamp, while lowering a projector’s total cost of ownership. The 20,000 hour estimated life means years of reliable operation, up to 10 years at five hours per day, reducing down time and saving replacement cost when compared to mercury lamps.

“Our LASER & LED HYBRID light engine reflects Casio’s tradition of creating advanced technology without sacrificing integrity or quality,” said Frank Romeo, vice president of Casio’s Business Projector Division. “By providing longer operation time for digital signage applications, our light engine will save the average user $800 after only 6,000 hours.”

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* DLP is registered trademark of Texas Instruments of the United States.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.GreenSlimProjector.com.