FOR IMMEDIATE RELEASE:
CASIO PRO TREK ANNOUNCES PARTNERSHIP WITH OUTDOOR SURVIVAL EXPERT JOSEPH TETI
Timepiece Industry Leader Conquers the Great Outdoors with Co-Host of Discovery Channel’s Dual Survival
DOVER, NJ, AUGUST 26, 2014 — Today, Casio America, Inc. is proud to announce its partnership with Joseph Teti, outdoor survival expert and co-star of† Discovery Channel’s hit show,† Dual Survival, in support of the company’s PRO TREK series of† Triple Sensor timepieces. Through this partnership, Teti will demonstrate the benefits of Casio’s PRO TREK timepieces when navigating the great outdoors on this season of Dual Survival as well as document his experiences with the brand in his blog and through personal appearances.
“When I am out in the wilderness, my survival depends on the reliability and accuracy of my tools,” said Teti. “I am thrilled to be working with Casio and its PRO TREK timepieces because they offer all the necessary functions to guide me out of the wilderness while withstanding the harshest of environments.”
A graduate of over 30 formal schools in regards to special operations, his skill sets and experiences are highly diverse, making him the ultimate PRO TREK ambassador. Teti is a veteran of both US military and US government special operations units. He is a former Force Recon Marine, Army Special Forces “Green Beret”, and a former operative in what is widely considered the most secretive government counter-terrorist unit in the world. He is an accomplished skydiver, scuba diver, marksman and climber. He is both HALO and SCUBA qualified which represents less than one percent of all Special Forces operators. Teti has also held a TOP SECRET-SCI with polygraph security clearance, the highest security clearance awarded by the U.S. government.
“We are extremely excited that Joe Teti will be representing Casio’s PRO TREK brand,” said David Johnson, Vice President of Casio’s Timepiece division. “Teti’s passion and expertise in outdoor survival makes him a perfect partner for our PRO TREK series.”
Casio’s PRO TREK line of Triple Sensor watches is designed and engineered to make them essential tools for outdoor pursuits. With features including Tough Solar Power, Triple Sensor Technology (i.e. altimeter/barometer, digital compass and thermometer), water resistance, low temperature resistance, daily alarms, stopwatch, and more, they’re equally suited for the experienced adventurer as well as the weekend warrior who enjoys climbing, hiking, camping, mountain biking, hunting/fishing, etc. Casio’s PRO TREK series offers rugged, stylish and versatile timepieces with features that enhance any outdoor experience.
For additional information on Casio’s PRO TREK series, please visit www.ProTrek.Casio.com. For more information on Joseph Teti, please visit www.JosephTeti.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com