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Casio Proudly Announces Partnership with Kaiser Time
 January 1, 2011

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Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

FOR IMMEDIATE RELEASE

CASIO PROUDLY ANNOUNCES PARTNERSHIP WITH KAISER TIME

Company Partners With An Industry Thought Leader To Open New Sales Channels

DOVER, NJ, NOVEMBER 18, 2010 - Casio America, Inc. proudly announces a new partnership with Kaiser Time, which will be lead by industry specialist, Steven Kaiser. A well-respected thought leader in the watch and jewelry industry, Mr. Kaiser will lend his expertise and extensive knowledge to Casio’s flagship timepiece brands, G-Shock and Edifice. The goal of this partnership is to facilitate a stronger presence in national jewelry retail outlets as well as independent boutiques.

“I’m thrilled to be working with Casio to build the G-Shock and Edifice brand presence in the luxury watch and jewelry market,” said Steven Kaiser of Kaiser Time. “These brands bring a distinct look and innovative technology to the industry, and I believe they have the ability to appeal to many demographics that will drive new consumer traffic to luxury retail outlets across the country.”

The jeweler industry looks to engage, attract and maintain the highly sought after 21-35 year old demographic. Typically, this audience does not shop at a high-end jewelry store when purchasing watches. To cultivate an ongoing relationship with this consumer, it is important for jewelers to carry diverse price points.

A win-win is instantly created with the G-Shock and Edifice timepieces because of its dedicated, youthful following. The brands give jewelers the opportunity to attract a fresh new customer base to their shop.

“We are pleased to work with alongside Kaiser Time to expand the G-Shock footprint,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “Steven’s expertise will take the brand to new places and new levels of visibility.”

Adding to its growing cache, G-Shock will continue its evolution with positioning next to the world’s top timepieces in jewelry stores nationwide. G-Shock will remain loyal to its heritage of toughness and technology while Steven Kaiser’s guidance will help the brand reach new consumers in a new and exciting platform.

In addition, Casio America Inc. recently launched the Edifice Black Label Collection, which is currently being carried by Tourneau’s flagship store in New York City. Edifice is a new chronograph collection that has evolved in pursuit of speed. Styling so bold, a dynamic design and advanced technology, Edifice is a watch for smart men who value the moment. The new brand is already attracting attention in a widening range of regions including Japan and Europe and Casio is expecting the same excitement here in the U.S.

There are a growing number of select shops and jewelers who have already chosen to carry Casio’s watches and with the growing initiatives the company is putting in place with Kaiser Time, they are expecting a full-scale entry into the U.S. market, specifically the jeweler channels.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

About Kaiser Time

Steven Kaiser has been an owner and executive in the watch and jewelry industry for over 25 years. For the past 10 years Steven has built Kaiser Time, Inc. into one of the largest consulting and executive recruiting firms in the Watch and Jewelry industry. Kaiser Time assisted with the development in conjunction with Reed Expo the most prestigious Swiss Watch Event in the US. In addition, Kaiser Time has been instrumental in bringing new products and services to the marketplace including LGI Network, GE Money, Trusted.com, and Assurant Solutions. Kaiser Time’s consulting and Executive Recruiting businesses are an invaluable and powerful resource in the industry used by such top companies as GUCCI Jewelry, G Shock Watches, Honora Industries, Patek Philippe as well as key industry retailers Lux Bond & Green, Lee Michaels Fine Jewelry, and Hamilton Jewelers.