Casio Recommitted to Educational Market

 April 26, 2004
Untitled Document

Contact: Roxanne Jurtschenko
Casio, Inc.
(973) 361-5400



DOVER, NJ, APRIL 22, 2004-Casio, Inc., of Dover, N.J., an innovator of scientific and graphing calculators in the United States for more than 30 years, announced today a bold new initiative that will keep the Casio brand in the forefront of the educational market. "Our goal is to provide a forum for the exchange of information and ideas among educational professionals. These goals will help create Casio educational products to meet the demanding needs of educators and aid children in achieving their best potential," said John Casey, general manager of Casio's Educational Products Division.

According to Casey, these strategic educational initiatives will strengthen the communication between math educators and Casio in order to enhance the existing product line and develop future products. Through this "recommitment", Casio has orchestrated a series of "industry first" programs including:

Casio Teachers Advisory Council (CTAC) - This is a 100-member volunteer organization of professionals who support the use of Casio scientific and graphing calculators in the classroom. CTAC's mission: to define future electronic technology and pedagogy that will make educators more effective through the use of Casio products to create "The Total Classroom Solution."

CTAC Foundation Board Members - Within the 100-member CTAC is a 15-member board whose job it is to meet regularly to review new products, meet with Casio Research and Development staff, and identify conferences and exhibits where Casio can address the needs of math educators. These qualified math educators and scholars will be trained on the use of Casio products, will help create teacher-training materials and help write the curriculum that teachers will follow.

"We are delighted to have a distinguished staff of professionals as part of the foundation board," said Casey. "They will be involved in our product development every step of the way to ensure that teachers and students alike will receive the latest, most technologically advanced products on the market today," Casey said.

Casio Rewards Program - The purpose of the program is to encourage schools to adopt Casio as their main technology provider for graphing and scientific calculators and to foster the loyalty of the schools currently using Casio in their classrooms. Schools will be awarded points for the purchases they make of any Casio merchandise that they can redeem for products listed on the Casio educational price list. An exciting part of the rewards program is that teachers can go to Casio's new website to redeem their product rewards.*

*Void where prohibited. Offered only in the 50 U.S. states and DC. Program runs from May 1, 2004 to April 30, 2005. Subject to full Terms and Conditions located at

Casio Web site ( - This new interactive website has been designed to allow both teacher (via password) and student/consumer participation. It will not only feature Casio's latest products and new developments in the educational market, but it will be a fun site with contests and purchasing opportunities for both teacher and student.

New Sales Rep Organizations - Casio also announced that they are in process of hiring several independent manufacturers' sales rep organizations. These firms will represent Casio and sell Casio products to schools (Grades K-12) in all 50 states and the District of Columbia.

Additional Casio Sales Support - Casey said that Casio is also hiring new in-house sales professionals whose job will be to concentrate on the college market and help the sales rep organizations with their sales efforts and special projects. The sales staff will report to Richard Filandro, director of sales and marketing of Casio's Educational Products Division. Additionally, Matt Weiss, who recently joined Casio as director of product development for the Educational Products Division, will manage and interact with the CTAC board, act as liaison between Casio's R&D staff in Japan in order to create and bring to market new and exciting scientific and graphing calculators.

Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan. Casio, Inc., markets calculators, keyboards, digital cameras, mobile presentation devices, portable color TVs, timepieces (Wrist Technology), cash registers and other consumer electronic products. Casio, the unexpected extra – for more information visit our web site at

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