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Casio Releases Edifice Watch With Stylish Dual Layer Face Design
 May 28, 2009

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Joyce Essig/Michael Scicolone
Coyne PR
(973) 316-1665
jessig@coynepr.com

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400 ext. 4403
mkeklak@casio.com

VISIT CASIO AT JCK BOOTH #26081

CASIO RELEASES EDIFICE WATCH WITH STYLISH DUAL LAYER FACE DESIGN

Sporty Metal Analog Watch is Eco-Friendly and Features New Moving Disk-Shaped Indicator

LAS VEGAS, NV,  MAY 30, 2009 — Today’s fashion forward man is looking for more than just a watch to tell time.  He is looking for a high-tech, high-fashion addition to his wrist wardrobe. Casio’s 3D Chronograph EQW-M1000DB-1A, the newest member of the Edifice line of metal analog watches, will give any man a chic new look.  The watch features the solar atomic technology that appeals to the geek in every man, but has a modern look to keep him trendy and environmentally-conscious.  

EQW-M1000DB-1A
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Known for its bold and sporty designs, Edifice introduces a new Solar Atomic Chronograph with dual-layer dial.  The 3D Chronograph EQW-M1000DB-1A showcases one of the season’s hottest watch trends –; the skeleton look.  The dual layer dial is designed to appear as if part of the watch has been peeled back to expose what’s underneath. 

“Casio is proud to announce the newest addition to Edifice line,” says Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The watch offers great features and a strong, functional case design that provides maximum wear in any conditions.” 

The Multi-Band 6 Solar Atomic timekeeping ability, provides non-stop, self-adjusting performance to keep the wearer on time, no matter where his travels take him.  The new 3D Chronograph EQW-M1000DB-1A is a solar-powered, radio-controlled watch with a dynamic, dual layer face design and moving disk-shaped indicator.  The technology inside includes the Tough Solar power system that converts even weak illumination from indoor lighting into electric power. The combination of a solar panel with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly.  This unique technology even adjusts for leap year and daylight saving time leaving no man late for an appointment.  Other functions include a 24-hour countdown timer, tachymeter and world time for 29 cities.

Delivering the essence of speed and intelligence, the Edifice line of metal watches embodies a sense of velocity and motor sports energy through the movement of the hands and distinctive face of the watch.  It is only fitting for the fast-paced line to partner with a high energy sports drink. Starting this season, the Red Bull Formula 1 Team will be a new brand ambassador for the Edifice line.  Casio has signed a contract with Red Bull Racing as an Official Partner, allowing for various sales promotion activities to be carried out by the team. 

 The 3D Chronograph EQW-M1000DB-1A is available online at My.Casio.com with an MSRP of $450.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.