Casio Releases Stylish New Exilim Digital Cameras with Single Frame SR Zoom

 August 3, 2010


Louise Thach
(201) 806-3157

Melissa Keklak
(973) 361-5400



Unique Dynamic Photo Function Makes It More Fun to Create & Share Photos

DOVER, NJ, August 3, 2010 — Casio America, Inc. and its parent company, Casio Computer Co., Ltd., today announced the release of two new stylish EXILIM® cameras, the EXILIM Card EX-S200 and EXILIM ZOOM EX-Z800 cameras, marking the latest additions to the EXILIM family of digital cameras. Both cameras sport advanced features in a slim, compact and stylish body, including a Single Frame SR Zoom that extends the zoom range.

The new cameras make use of the EXILIM Engine 5.0 and super resolution technology to take photos with exceptional clarity and resolution, while the Single Frame SR Zoom maintains image quality through 1.5 times the range of the optical zoom. Other features include the highly-regarded Premium Auto function, which automatically produces beautiful photos with just a press of the shutter button.

“We are very proud of the continuous advancements that are made in our Exilim digital camera line,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc. “Their slim and stylish features are a wonderful compliment to the beautiful photos they produce.”

The EXILIM Card EX-S200 is a slim, high-quality, card-sized camera that is only.6-inches at its thinnest part, while the EXILIM Zoom EX-Z800 is compact enough to fit in the palm of the hand. Both cameras sport a 4X optical zoom lens that starts at a 27mm wide-angle view (35 mm film camera equivalent) and is capable of taking images with an effective resolution of 14.1 megapixels, while packing numerous other camera features such as Casio’s CCD-shift image stabilization mechanism in a slim, compact and stylish body.

EXILIM EX-S200 Ultra-Slim Digital Card Camera
The EX-S200 uses a flat lens barrel and lens ring to achieve a thin and stylish card-sized body that smoothly combines contrasting geometric shapes. The camera was designed with an emphasis on functionality and simplicity, achieving a design that is at once elegant and understated. The EX-S200 comes in five different colors: silver, orange, blue, black and pink. The Quick Mode function powers on the camera with a press of the shutter button, previews a photo after shooting, and automatically powers down. Combined with the portability of the card-sized body, Quick Mode ensures that the user will never miss a photo opportunity.

Casio EXILIM Digital Cameras EX-S200

EXILIM EX-Z800 Compact Digital Camera – Small Enough to Fit in the Palm of the Hand
The lens, LCD monitor and buttons of the EX-Z800 are flat to achieve a compact body that fits the contours of the hand. The EX-Z800 comes in six different colors, ranging from basic black and silver to vivid pink, red, yellow and blue. The polished finish of the camera gives it an elegant yet dynamic look. The camera features dedicated Shoot, View and Delete buttons that provide access to each of the basic operations of a digital camera, so that even beginners will find the digital camera easy to use.

Casio EXILIM Digital Cameras EX-Z800

Casio’s unique Dynamic Photo function creates composite moving images, making it possible to have multiple characters moving independently of each other against a background of moving images up to as long as 20 seconds. The Art Effect function takes saved images and makes them look like artwork. These features make it possible to enjoy photos in a way that is only possible with a Casio digital camera.
EX-S200/EX-Z800 Features

Single Frame SR Quality delivers images with exceptional clarity and resolution
Both cameras use super resolution technology to analyze and optimally process the respective areas of the photo that are contoured, textured or flat, delivering photos of exceptional quality and resolution.

Single Frame SR Zoom extends the maximum telephoto range of the optical zoom
The two cameras use super resolution technology to respectively enhance edges, flat areas and textures when enlarging images, by analyzing and adjusting the contours in images and the relief of the subject. The Single Frame SR Zoom extends the maximum telephoto range of the optical zoom up to 1.5 times, while reducing image quality degradation. Both the EX-S200 and EX-Z800 offer a 6X zoom range that maintains image quality for 14.1-megapixel high-resolution photography when using the optical zoom with the Single Frame SR Zoom.

Premium Auto function produces beautiful photos with just a press of the shutter button
Premium Auto enables the camera to automatically analyze the scene being photographed – including distinguishing night scenes, back lighting, a blue sky, green trees or a sunset – as well as sensing whether there is a face in the frame, the movement and position of the subject and whether a tripod is being used. It simultaneously optimizes settings for exposure, ISO, sensitivity, focus location, photo blur correction, tonal range and color balance and level of noise reduction. Images are analyzed pixel by pixel to apply different correction to people and backgrounds. Premium Auto delivers an advanced level of full auto photography, ensuring high quality photos with just a press of the shutter button.

Dynamic Photo function for creating composite moving images
These cameras offer Casio’s original Dynamic Photo function, which makes it easy for users to create “moving photos” right on the camera by cutting moving subjects from the background in images taken with continuous shooting, and combining those images on a different still or moving image background. With Dynamic Photo on these cameras, it is possible to make multiple characters move independently of each other against a background of moving images up to as long as 20 seconds. These capabilities not only make it more fun to create images, but also offer the fun of sharing images by making it easy to upload images to YouTube™ using the included software or post them to a blog.

Art Shot and Art Effect functions create photos with the look of a painting
The Art Shot function makes use of the image processing technology in EXILIM Engine 5.0 to create photos of scenery or human subjects that have the look of an oil painting, crayon, or a water color. With the Art Effect function, it is now possible to apply the same look as the Art Shot function to saved images.

The S200 $179.99 will retail for and will be available in silver, pink, orange, black and blue.  The Z800 will retail for $149.99 and will be available in yellow, vivid pink, silver, blue, soft pink and black.  Both models will hit shelves in September.

EX-S200 / EX-Z800 Specifications






Number of Effective Pixels

14.1 megapixels

Image Sensor


 1/2.3-inch square pixel CCD

Total Pixels

14.48 megapixels

File Format

Still Images

JPEG (Exif Ver2.3, DCF2.0, DPOF)


AVI format, Motion JPEG, IMA-ADPCM (monaural)

Audio (Voice Recording)

WAV format (monaural)

Built-in Memory*1



Recording Media

SDHC memory card and SD memory card*2 compatible

Number of Recorded Pixels

Still Images

14M (4320 x 3240), 3:2 (4320 x 2880), 16:9 (4320 x 2432),
10M (3648 x 2736), 6M (2816 x 2112), 3M (2048 x 1536), VGA (640 x 480)


HD: 1280 x 720 (20fps), STD: 640 x 480 (30fps)

Recording Capacity
(Maximum Image Size Setting)

Still Images
(Fine/ Normal)

SD Memory Card 1GB*3

Fine: Approx. 103 shots
Normal: Approx. 199 shots


Recording Time

Maximum recording time per file: 29min.*4

SD Memory Card 1GB*3

Approx. 7 min. 14 sec. (HD)

Continuous Shooting

High-speed Continuous Shooting

Approx. 10 shots/second at 1280 x 960 pixels (up to 20 shots),
Approx. 4 shots/second at 1600 x 1200 pixels (up to 8 shots)

Flash Continuous Shooting

Approx. 3 shots/second at 1600 x 1200 pixels (up to 3 shots)



6 lenses in 5 groups, including aspherical lens


F3.2 (W) ~ F5.9 (T)

Focal Length


f = 4.9 ~ 19.6 mm

35mm-Film Equivalent

Approx. 27 ~ 108 mm

Zoom Ratio

4x optical zoom, 6x Single SR Zoom,
63.8x maximum digital zoom (in combination with HD Zoom,VGA size)


Focus Type

Contrast Detection Auto Focus

Focus Mode

Auto Focus, Macro, Super Macro, Infinity Mode, Manual focus

AF Area

Intelligent AF, Spot AF, Multi AF, Tracking AF

AF Assist Lamp



Focus Range*5 (From Lens Surface)

Auto Focus

Approx. 20 cm ~ Infinity (W)


Approx. 8 cm ~ 50 cm (First step from widest setting)

Super Macro

Approx. 8 cm ~ 50 cm

Infinity Mode


Manual Focus

Approx. 20 cm ~ Infinity (W)

Exposure Control

Exposure Metering

Multi pattern, (center weighted for some BEST SHOT scenes) by CCD

Exposure Control

Program AE

Exposure Compensation

-2EV ~ +2EV (in 1/3EV steps)



CCD electronic shutter and mechanical shutter

Shutter Speed*6


1/2 ~ 1/2000 second

Night Scene

4 ~ 1/2000 second


F3.2 (W) ~ F8.0 (W)*7

White Balance

Auto WB, Daylight, Overcast, Shade, Day White Fluorescent, Daylight Fluorescent, Tungsten, Manual WB

ISO Sensitivity
(SOS/ REI*8)

Still Images




Other Recording Functions

Image Stabilization Mechanism

CCD-shift image stabilization

Premium Auto


Single SR Quality


Make-up Mode

Yes (12-level steps)

Landscape Effect

Yes (Vivid Landscape: 2-level steps, Mist Removal: 2-level steps)



Yes: 42 scenes

Yes: 35 scenes

Dynamic Photo


Art Shot*8

Oil painting, Crayon, Water Color

Multi-motion Image*8


YouTube™ Capture Mode


Voice Recording


Face Detection


Auto Shutter



10 seconds, 2 seconds, triple self-timer

Playback Function

Art Effect


Built-in Flash

Flash Mode

Auto, Flash off, Flash on, Soft Flash, Red eye reduction

Flash Range*5

Approx. 0.2 ~ 4.2 m (W), Approx. 0.4 ~ 2.4 m (T)

Approx. 0.25 ~ 4.2 m (W), Approx. 0.4 ~ 2.3 m (T)


2.7-inch TFT color LCD (Super Clear LCD),
230,400 dots (960 x 240)

2.7-inch TFT color LCD,
230,400 dots (960 x 240)

Timekeeping Function

Date and Time

Recorded with image data

On-image Time Stamp Function


Auto Calendar

To 2049

World Time

162 cities in 32 time zones, city name, date, time, summer time

External connection terminals

USB (Hi-Speed USB)/AV port (NTSC/PAL)

USB port (Hi-Speed USB compatible: Mass Storage / Full-Speed USB compatible: PTP) / AV output terminal (NTSC/PAL)





Power Requirement

Rechargeable lithium ion battery (NP-120)

Rechargeable lithium ion battery (NP-80)

Battery Life

Number of Shots
(CIPA*9 Standards)

Approx. 270 shots

Approx. 280 shots

Continuous Playback (Still Images)

Approx. 3 hr. 50 min.

Approx. 4 hr. 30 min.

Continuous Voice Recording Time

Approx. 4 hr. 40 min.

Approx. 4 hr. 30 min.


W x H x D
(CIPA Standards)

100.1 (W) x 55.3 (H) x 17.8 (D) mm (14.9 mm at thinnest point excluding projections)

91.0 (W) x 52.3 (H) x 19.5 (D) mm

Weight (CIPA Standards)

Approx. 132g (including battery and memory card*3)
Approx. 116g (excluding battery and memory card)

Approx. 124g (including battery and memory card*3)
Approx. 103g (excluding battery and memory card)

Bundled Accessories

Rechargeable lithium ion battery, lithium ion battery charger, AC power cord, USB cable, AV cable, strap, CD-ROM

*1. Built-in memory capacity after formatting. *2. Compatible with Eye-Fi Card, an SD memory card-type wireless LAN. *3. When using Panasonic Pro High Speed 1GB SD Memory Card. *4. Within limits of memory and battery life. *5. Range is affected by optical zoom. *6. May differ according to camera settings. *7. F7.5 is the aperture when an ND filter is being used. *8. SOS: Standard Output Sensitivity. REI: Recommended Exposure Index. *9. When LCD monitor is set to standard brightness.

EXILIM and BEST SHOT are registered trademarks of CASIO COMPUTER CO., LTD. YouTube is a registered trademark of YouTube, LLC. Any other company or product names are registered trademarks or trademarks of those companies.