MEDIA INQUIRIES ONLY CONTACT:
E. Garcia/S. Vander Schans
Casio America, Inc.
FOR IMMEDIATE RELEASE
CASIO STRIKES A CHORD AT SUMMER NAMM WITH THE INTRODUCTION
OF FOUR PRIVIA DIGITAL PIANOS
Privia Features New AiR Sound Engine
DOVER, NJ (JULY 12, 2012) — Casio today announced the introduction of four new keyboards to its popular Privia digital piano line. Representing a significant step in the continuing evolution of the Privia line, the PX-150, PX-350, PX-750 and PX-850 offer an enhanced keyboard and a new powerful sound engine that provides a superior grand piano experience with exquisite detail in the lightweight and stylish design that Privia is known for. The latest Privia digital pianos will be exhibited in Casio’s booth #400 during Summer NAMM at the Nashville Convention Center, July 12-14, 2012.
“We are proud to launch the next generation of Privia digital pianos, which appeal to musicians for their portability, yet authentic piano type feel. This allows musicians to be highly productive when not in a studio,” said Stephen Schmidt, Vice President of Casio’s Electronic Musical Instruments Division. “The new Privia digital pianos deliver exceptional sound quality and are equipped with an abundance of new features, offering an enhanced performance.”
| || |
|PX-350 Black ||PX-350 White |
All four new models feature a redesigned 88-note Tri-sensor Scaled Hammer Action Keyboard. The simulated ebony and ivory textured keys on these digital pianos reproduce the touch feeling of an acoustic piano while the scaled weighted action keyboard provides the depth and integrity of an acoustic piano. Simultaneously, the tri-sensors capture a performance with more accuracy and speed than most traditional keyboards, resulting in an authentic piano touch that captures every detail and nuance. This is all intended to provide a natural sensatory feel for the musician while delivering the sounds and benefits of a digital piano.
| || |
|PX-750 Black ||PX-750 White |
Casio’s new proprietary sound source, “AiR” (Acoustic and intelligent Resonator), delivers unmatched realism and detail. Utilizing over three times the waveform memory of the previous generation, the AiR engine provides sensational dynamics, damper resonance and even compensates for the speed at which hammers strike strings at different velocities and key ranges.
|PX-850 Black |
The new expanded Privia line not only has four different models which are available in a variety of colors and finishes but some models have expanded capabilities of the AiR sound source with up to 256 notes of polyphony, sympathetic resonance and cabinet simulation. The PX-350 and PX-850 also provide the ability to record a 44.1kHz .wav file directly to a USB thumb drive so that rehearsals, performances and moments of inspiration can be easily captured and shared.
Casio’s new Privia models will be available at music dealers in either black or white. The PX-150 can be purchased for an MSRP of $899.99, the PX-350 for an MSRP of $1,099.99 , the PX-750 for an MSRP of $1,099.99 and the black PX-850 for an MSRP of $1,499.99. For additional information regarding Casio’s Privia line of digital pianos, please visit www.casiomusicgear.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.