FOR MEDIA INQUIRIES ONLY CONTACT:

Joyce Essig/Michael Scicolone
Coyne PR
(973) 316-1665
jessig@coynepr.com
mscicolone@coynepr.com

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400 ext. 4403
  mkeklak@casio.com

VISIT CASIO BOOTH # 4236

CASIO TRANSFORMS THE GAMING EXPERIENCE WITH WORLD’S FIRST* LONG LIFE MERCURY-FREE HIGH-BRIGHTNESS PROJECTORS

Gamers Can Experience Large-Screen and Life-Size Gaming At E3

LOS ANGELES, CA – JUNE 15, 2010 - Gamers are always searching for the latest and most cutting edge products to enhance their gaming experience. Casio is providing gamers with a larger-than-life experience at this year’s Electronic Entertainment Expo (E3), the world’s premiere trade show for the computer and video games industry. Casio will showcase its GREEN SLIM Projectors which feature a mercury-free, laser and LED hybrid light source capable of high-brightness projection for use in next-generation projectors. The GREEN SLIM line of projectors will be on display at Casio Booth # 4236 during the E3 Expo 2010 at the Los Angeles Convention Center.

Gaming Projector Images

E3 offers a first look at leading games and accessories and  Casio’s booth will  feature Electronic Arts’ (EA) highly-anticipated game, MMA 2010, to showcase the benefits of projection gaming.  The GREEN SLIM Projectors offer displays 100 inches and larger for life-size images that make gamers feel like they are actually part of the action. Whether in the ring, on the front lines or racing in a supped-up car, the GREEN SLIM Projectors offer an exciting experience every time you “Power-Up.”

The GREEN SLIM is easy-to-use and compatible with all game consoles**. Light-weight (five lbs.) and extremely portable, the GREEN SLIM Projectors allow users to bring the interactive fun on the road to family and friends. With a 2X powered zoom lens, the projectors are easy  to adjust and work within the dimensions of nearly any room. The color and brightness are incredible and offer an experience that a large screen TV just can’t match.

GREEN SLIM offers an affordable alternative to higher-priced high definition televisions.  Developed under the company’s “clean and green” concept, the new projectors eliminate the need for a mercury lamp and replaces it with a long life solid state light source. The patent pending light source will provide up to 20,000 hours for gaming enjoyment, allowing consumers to spend money on games rather than lamps. GREEN SLIM Projectors are virtually maintenance-free which saves time, money and the environment.

“We are thrilled to introduce our GREEN SLIM Projectors at E3,” said Frank Romeo, vice president of Casio’s Business and Professional Products Division. “Casio’s eco-friendly GREEN SLIM Projectors provide gamers with an unparalleled gaming experience featuring superior image quality, high brightness and innovative green qualities.” 

GREEN SLIM Projectors are available in a diverse lineup, including  models that can accommodate WXGA Real display at 1280 x 800 dots (16:10). Listed below is the full lineup of GREEN SLIM Projectors:

For more information visit Casio GreenSlimProjectors.com for Gaming Projectors.

Main Features of Casio’s GREEN SLIM Projectors

• Laser & LED hybrid light source that enables mercury-free, high-brightness projection
  High-brightness projection is achieved without using a high-pressure mercury lamp by using blue light emitted by a blue laser, green light converted from blue laser light with a fluorescent element, and light emitted by a high-lumen red LED through a DLP® chip onto the screen.
• Longer-life light source
  Use of the laser & LED hybrid light source increases the light source life to approximately 20,000 hours-nearly 10 times that of Casio’s conventional products (XJ-S58, etc.) with a high-pressure mercury lamp-which means less maintenance and lower operating costs. Up to 10 years at 5 hours per day
• Superior color reproducibility increases impact
  The laser & LED hybrid light source greatly improves color purity compared to high-pressure mercury lamps. It enables the production of beautifully vivid colors and projects clear, powerful images with visual effects of high color purity.
• HDMI terminal
  All models are equipped with an HDMI terminal that can transmit digital audio/video with only one cable. Game systems with an HDMI output can be directly connected to the Green Slim for high quality HD gaming.
• Wide-angle 2X optical zoom gives users freedom of projector setup
  These models come with a wide-angle 2X zoom lens (lens with a two times shorter focal distance) that provides the greatest magnification* of any data projector. The GREEN SLIM Projectors also have an auto keystone feature that automatically corrects vertical distortion of the display due to projector position.
• Standard paper-size high-brightness projectors
  High-brightness projection is achieved at 2,000 or more lumens with a laser & LED hybrid light source in a slim (1.7”) and lightweight (5 lbs.) standard paper-size body. Green Slim Projectors can easily be transported in a backpack with a gaming system and accessories for large screen projection anywhere.
• WXGA Native Resolution (XJ-A245U/A240/A235U/A230)
  WXGA (1280 x 800) resolution allows display of wide format content in its native format.
• Quick powering on and off
  Projection at maximum brightness is possible in a minimum of eight seconds, and no cool down is needed when turning the projectors off. Thus, gaming can be started even faster and pack up is quick and easy.
• Ceiling mount is possible using commercially available hardware and brackets sold separately

* As of January 6, 2010. According to a Casio survey.
* *Requires conversion with included PC software.

Specifications

*1 When Eco mode-off level 1
*2 A wireless module that attaches to a dedicated terminal inside the main unit is optional (YW-3).
*3 Metal ceiling-mount fittings required. Installation work charged separately.

• DLP is registered trademark of Texas Instruments of the United States. Digital Light Processing is a trademark of Texas Instruments of the United States.
• Windows is registered trademark of Microsoft Corporation of the United States within the United States and/or other countries.
• XGA is a registered trademark of International Business Machines Corporation of the United States.
• High-Definition Multimedia Interface is trademark or registered trademarks of HDMI Licensing, LLC.
• Other company and product names are generally registered trademarks or trademarks of the respective companies. 

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.superslimprojector.com

# # #