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Casio Unveils Cool & Confident Addition To Baby-G Line
 May 30, 2008

MEDIA INQUIRIES ONLY CONTACT:

Jennifer Lilly/Joyce Essig
Coyne PR
(973) 316-1665
jessig@coynepr.com

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400 ext. 4403
mkeklak@casio.com

VISIT CASIO AT JCK BOOTH #25049

CASIO UNVEILS COOL & CONFIDENT ADDITION TO BABY-G LINE

Baby-G Shows Off Stylish G-Ms watch at JCK Las Vegas  

LAS VEGAS, NV, MAY 30, 2008 — Time has run out on dainty, delicate watches that can’t withstand every day life.  Young, sophisticated women want a watch that is as tough as they are, but still looks cool on their wrist.  Casio America, Inc.’s popular Baby-G line has a new addition that offers women the perfect combination of function and fashion.  The cool casual Baby-G, G-Ms MSG-300C will be on display at Casio’s Booth  #25049 at the JCK Show that opened in the Sands Convention Center today.

Perfect for the twenty-something woman who works hard but plays harder, the MSG-300C exudes strength and style, taking you from daytime functionality to evening fashionista.  The MSG-300C is a classic timepiece with a cool edge, putting a fresh spin on your wrist wear collection. 

Equipped with all of the functions that the Baby-G line is known for, the MSG-300C includes a multi-function alarm, countdown timer, and full auto calendar.  Shock resistant and water resistant for up to 100M, this timepiece can take anything the modern woman can dish out. Prepared with world time function in 48 cities, this watch offers versatility for the chic jetsetter.

 “We’re thrilled to add this functional and fashionable timepiece to our Baby-G collection,” said David Johnson, Senior General Manager of Casio America, Inc.’s Timepiece Division.  “Our goal this year is to continue creating stylish watches that are outfitted with the most up-to-date features.”

The MSG300C is available in a composite resin and stainless steel band with a white (MSG300C-7B1) or pink (MSG300C-7B2) dial. The Baby-G model is also available in a black and silver and metallic band with a peach dial (MSG300C-1B).  The MSG-300C models, MSRP $160, are now available at select Macy’s stores.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.baby-g.com.

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