FOR IMMEDIATE RELEASE
CASIO UNVEILS PREMIER TIMEPIECE IN ITS EDIFICE COLLECTION
ERA200DB-1AV Provides Perfect Blend of Style and Cutting-Edge Technology
DOVER, NJ, May 25, 2013 — Casio America, Inc., is pleased to announce a new timepiece in its popular EDIFICE men’s watch collection, the ERA200DB-1AV. With advanced technological features and sophisticated style, Casio’s ERA200DB-1AV is designed for both professional and personal lifestyles making it the ideal addition to any man’s wardrobe.
“We are proud to introduce the ERA200DB-1AV, as it complements a wide array of styles, while offering the best capabilities from basic timekeeping to compass and thermometer functionality ,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “The ERA200DB-1AV further exemplifies Casio’s dedication to providing consumers with the boldest, cutting-edge timepieces in the industry.”
Bounded by a striking stainless steel band, the ERA200DB-1AV’s watch face boasts red and white accents with a black ion plated bezel. With just a tilt of the user’s wrist, the ERA200DB-1AV provides powerful illumination from its white auto LED light enabling greater visibility within dark environments. Outfitted with smaller motors and sensor, the ERA200DB-1A cuts the compasses power consumption by up to 90 percent.
Equipped with Casio’s Twin Sensor Technology, the ERA200DB-1A offers both a digital compass and thermometer. The digital compass has a graphic display and needle indicator that guides users directionally. By pressing the compass button, the watch will take directional readings each second for 20 seconds, as well as store bearing readings for later use. Also equipped with a thermo sensor, the ERA200DB-1AV provides users with temperature readings making it easy to plan daily activities.
With a tachymeter on the inner bezel and 1/100th second chronograph, users can compute speed based on travel time and distance. Additionally, this new timepiece features a variety of other functions including water resistance up to 100 meters, four daily alarms and world time for 48 cities + UTC.
Casio’s ERA200DB-1AV will be available at select retailers’ nationwide beginning in June 2013 for an MSRP of $350. For additional information on Casio’s EDIFICE Chronograph Watch Collection, please visit www.Edifice.Casio.com.
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.