Casio Unveils its First-ever Tourneau Concept Shop

 August 3, 2009


Keita Williams / Sarah Bronilla
exposure Communications LLC
(212) 226-2530

Melissa Keklak
(973) 361-5400




Prominently located in the Tourneau Time Machine, NYC

NEW YORK, NY, August 5, 2009 - CASIO America, Inc. proudly announces the creation of an interactive concept shop in the Tourneau TimeMachine in New York City (East 57 th and Madison Avenue). As the world's preeminent retail destination for the world's finest and most technologically advanced timepieces, the Tourneau shop-in-shop solidifies Casio's status as a superior timepiece manufacturer on par with world's oldest and most revered brands.

"Casio has long been an industry leader in technology," said Shigenori Itoh, Vice President of Casio's Timepiece Division. "By closely working with Tourneau, we have created a space to enlighten and educate consumers not only on Casio's entire timepiece portfolio but also to inform consumers that our timepieces are more than just a watch; we have integrated innovative Casio technology that's packed in a slim and fashionable timepiece."

The Casio Concept Shop in Tourneau is a unique interactive sales environment that showcases the distinct personalities and features of each of the Casio Premier' brands: Oceanus, which was originally launched in Tourneau, G-Shock, Baby- G, and Pathfinder. The concept shop will also educate consumers on the latest Casio technology including: Non-Stop Tough Solar Power and Self-Adjusting Solar Atomic Technology.

"Tourneau remains committed to providing consumer with the best product available," says Richard Gellman, Vice President, Tourneau.

"In addition to the incredible visual impact the new Casio Concept Shop makes at the Time Machine, we are excited to be able to offer a deeper assortment of Casio timepieces, as well as a significant assortment of limited edition and exclusive collections. We look forward to continuing to build on the successes that we have had with Casio in our stores to date."

Non-Stop, Tough Solar Power - A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change.

Self-Adjusting Multi-Band 6 Atomic Timekeeping - Compatible with all six transmission stations worldwide, Multi-Band 6 is the world's first radio-control system built to receive time calibration signals from up to six transmission stations: two in Japan and one each in North America, the United Kingdom and Germany, plus the new station in China.

Through a miniaturized, shock-resistant, highly sensitive amorphous antenna and large-capacity, power-saving LSI, stable operation of watch functions including 6-station radio wave reception are achieved. With Casio's Atomic Timekeeping Technology, you will always have ultimate precision.

As America's largest, most trusted watch store, Tourneau is a perfect partner to promote the CASIO Timepiece brands.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit

About Tourneau
Since its establishment in 1900, Tourneau has always been committed to providing superior customer service and an incomparable selection of quality products. To date, the company has both Tourneau and Tourneau Watch Gear stores located across the US, in the most exclusive shopping venues. In each of its prominent locations, Tourneau is one of the top producing, specialty retailers per square foot. This distinction and the brand’s status as the industry leader are the result of Tourneau’s unwavering confidence in its products and its determined assurance to grow the luxury watch market as a whole.