MEDIA INQUIRIES ONLY CONTACT:
Jennifer Lilly/Joyce Essig
CASIO AMERICA, INC.
(973) 361-5400 ext. 4403
VISIT CASIO AT JCK BOOTH #25049
CASIO WELCOMES NEW DOLPHIN & WHALE ECO-NETWORK WATCH
New Baby-G Supports Environmental Protection Initiatives
LAS VEGAS, NV, MAY 30, 2008 — Casio America, Inc. announced today the new Dolphin & Whale Eco-research Network Baby-G watch (BG3000K-2). The newest addition to the line of watches for the adventurous and stylish woman supports the educational and research projects undertaken by I.C.E.R.C. (International Cetacean Education Research Center). The new model will be on display at Casio’s Booth #25049 at the JCK Show that opened in the Sands Convention Center today.
Casio released the first official Dolphin & Whale Eco-research Network Baby-G watches at the 4th International Dolphin & Whale Conference, which was held in Japan in 1994. For over a decade, Casio has donated a portion of the watch sales to help promote dolphin and whale research and educational activities worldwide.
The new watch has all of the great features that make the Baby-G lineup stand out as a high quality, durable watch. The BG3000K-2 is shock resistant and 200M water resistant, which makes it a great watch to wear for a day at the beach or for a dolphin and whale watching excursion. The watch has an EL Backlight with Afterglow and World Time. This watch is perfect for outdoor adventures and traveling on the high seas.
Back case engraving “Dolphin & Whale Eco-Research Network All as One 2008” shows humans swimming together in the ocean with dolphins and whales and are surrounded by plants and animals, symbolizing how all life is sharing our common home – the planet earth.
“Casio’s Baby-G line has been honored to support I.C.E.R.C and the wonderful work they do to make environmental awareness and protection an integral part of our daily lives,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “Baby-G will continue to support the Dolphin & Whale Eco-Research Network and educational outreach.”
The BG3000K-2 comes in ocean blue and pink color combination and will be available at select Macy’s stores in June with an MSRP of $99.
What is the I.C.E.R.C. (International Cetacean Education & Research Center)?
I.C.E.R.C. (International Cetacean Education and Research Center) is a non-profit organization that aims to foster a true understanding of nature through contact with dolphins and whales. It promotes a wide array of dolphin and whale research and educational activities aimed at making environmental awareness and protection an integral part of our daily lives.
What is the Dolphin & Whale Eco-Research Network?
With I.C.E.R.C. Japan at its center, the global Dolphin & Whale Eco-Research Network provides accurate information and promotes knowledge about dolphins, whales, and the environment. The network supports global dolphin and whale research facilities, and continued collection of information.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.baby-g.com.
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