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Casio Zooms In On Hispanics With Revolucion
 April 23, 2008

MEDIA INQUIRIES ONLY CONTACT:

Kerri Allen
Director, Public Relations
REVOLUCION
(212)229-0700
kerri@revolucionnyc.com

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

FOR IMMEDIATE RELEASE

CASIO  ZOOMS IN ON HISPANICS WITH REVOLUCION

Digital Camera Innovator Taps Award-Winning Ad Agency

New York, NY (April 23, 2008)—Casio America, Inc. has selected independent agency REVOLUCION for its premier Hispanic marketing initiative. REVOLUCION will be responsible for an integrated advertising campaign promoting Casio’s new digital camera, the EXILIM Card EX-S10, the world’s smallest and thinnest* 10.1 megapixel model.

The award-winning communications agency will launch the multifaceted campaign during the “Dads and Grads” timeframe of May/June and the 2008 holiday season.

“To capture the growing power of the U.S. Hispanic market, we sought out the most agile and knowledgeable agency to lead the charge,” says Sue VanderSchans, Casio America’s Director of Strategic Communications and Marketing. “REVOLUCION presented us with an integrated, turnkey approach to bring this unique product to the market. We were impressed with their clear vision and deep understanding of the Casio brand.”

Federico L. Mejer, Partner and Chief Planning Officer of REVOLUCION added, “Casio was the first electronics company to introduce a digital camera into the market, so we are particularly proud to be working with such an innovator. We are very excited to lead Casio in this vital move into the Hispanic market.”

This is the latest in a series of recent account wins for REVOLUCION, which include ACE Hardware and Cruzan Rum.

(*As of January 6, 2008, for 10-megapixel class digital cameras. Based on Casio survey.)

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio strives to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com

About REVOLUCION
REVOLUCIÓN Hispanic Communications is a full-service brand-communications agency headquartered in New York City. Fully Hispanic-owned, this independent company enables brands to harness the awesome potential of the Hispanic marketplace and revolutionize their category dynamics. Founded in 2000, REVOLUCIÓN to date has received 43 industry awards. It is one of the most awarded Hispanic ad agencies, and in 2007, AdAge ranked REVOLUCIÓN among the Top 20 Independent Hispanic Agencies in the U.S. for the second consecutive year.

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