FOR IMMEDIATE RELEASE
Casio and Indelible Media Create Stylish Microsite for Launch of Newest
EX-V7 Digital Camera
New York, NY – April 18, 2007 – In conjunction with the launch of Casio's new Exilm EX-V7 digital camera, Casio, Inc. and iNDELIBLE Media Corp. have collaborated to create an interactive micro site to educate consumers about the high-performance new camera in an entertaining video-rich online environment. Amidst a lifestyle-inspired virtual living room, consumers will browse through original video content bringing to life the features of the 7.2 mega pixel, 7X optical zoom EX-V7. This digital camera is the latest addition to Casio's Exilm line of slim and sleek point and shoot cameras.
The four main features of the micro site will focus on the EX-V7's 7x optical high-zoom lens, anti-shake image stabilization, H.264 video and super bright, 2.6-inch wide LCD screen. The site will function as an education and information hub to help consumers understand the unique features and benefits of the new product, within a virtual digital playground.
"We are excited about the launch of the EX-V7 and wanted to create an online learning center to introduce the camera in a consumer-friendly way," says Bill Heuer, Vice President of Casio's Digital Imaging Division. "There is a lot of information to communicate so we wanted to make sure it was done effectively, thus enlisting iNDELIBLE Media's interactive expertise".
The pocket-size EX-V7 digital camera boasts a stylish and exceptionally compact design along with a wealth of features that quickly sets it apart from the competition. The EX-V7 provides consumers with the highest magnification zoom in a slim-series camera. Casio has also incorporated four exclusive anti-shake technology features that eliminates photo blur. Impressively, the camera also shoots 7x optical zoom video in stereo sound.
"We are thrilled to be partnering with Casio on their newest consumer marketing program for their latest digital imaging line," says Ross Glick, CEO of iNDELIBLE Media Corp. "There is a lot of opportunity to push the limits of design, video and technology within a consumer micro site and we are confident this showcase site will be as sleek as the new EX-V7 camera".
Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio Inc., with sales over $450 million, markets calculators, musical instruments, mobile presentation devices, disc title and label printers, timepieces, cash registers, digital imaging products and other consumer electronic products. Casio has strived to realize its corporate creed of "Creativity and Contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.
About iNDELIBLE Media:
iNDELIBLE is a full-service multimedia agency specializing in in-house design, film, technology and communication solutions, with offices in New York City and Los Angeles. Founded in 1999 by Ross Glick and Dimitri Falk, the company quickly garnered the attention of clients such as Chanel, AOL, Sony, Cartier, JetBlue, Virgin Mobile, M·A·C Cosmetics, Proctor & Gamble and Yahoo. For more information please visit www.indelible.tv.