FOR IMMEDIATE RELEASE:
CASIO AND LIGHTNING100 GEAR UP FOR SUMMER NAMM EVENTS
Nashville’s Renowned Independent Radio Station Partners with Casio for Giveaway, Exclusive Performances and More at Summer NAMM 2014
NASHVILLE, TN, JULY 17, 2014– Casio America, Inc. and radio station Lightning100 have once again teamed up for a partnership promotion in conjunction with the Summer NAMM show in Nashville, TN, which takes place July 17-19, 2014.
Casio and Lightning100 will facilitate a giveaway and other on-air promotions, culminating with a live broadcast from the floor of the Summer NAMM show at the Nashville Music City Center on Friday, July 18 from 11am - 1pm. Listeners can tune in to Lightning100 at 100.1FM in Nashville or worldwide at lightning100.com. The broadcast will include live, in-booth interviews and performances from Daniel Ellsworth and the Great Lakes and Marie Hines.
Later that evening, Casio and Lightning100 will sponsor a live music event at Nashville venue The Pour House (730 8th Ave S) from 7pm - 10pm. Open to the public and free, admittance to the event is on a first come, first serve basis. Showcasing some of Nashville’s best talent, the event will feature popular artists Marie Hines, Tom Brislin and Daniel Ellsworth and the Great Lakes, and spotlight Casio’s Privia Pro PX-5S keyboard.
Singer/songwriter Marie Hines has earned critical praise for the heartfelt, piano-driven pop sounds found on her latest release, The Tide and the Sea. Hines’ music has been heard on such television shows as MTV’s Awkward and ABC’s The Fosters, and showcased in various capacities by MTV, iTunes, Hallmark, Delta Airlines, Spotify and Forever 21.
A native of New Jersey, musician, songwriter and producer Tom Brislin relocated to Nashville to record his debut solo album, Hurry Up and Smell the Roses. In addition to a successful solo career, Brislin’s work as a professional keyboardist has landed him on tours and recordings by notable artists including Yes, Debbie Harry, Meat Loaf, OK Go, Josh Kelley, Renaissance, and Glen Burtnik.
Formed in Nashville in 2010, Daniel Ellsworth and the Great Lakes are winning audiences around the country with their brand of high-energy, keyboard-fronted indie rock. Named one of the 15 Bands to Watch in 2014 by Esquire, their highly buzzed sophomore release Kid Tiger was recorded by Vance Powell (Jack White, The White Stripes, The Raconteurs).
Listeners will also have the opportunity to win a Casio Privia Pro PX-5S keyboard by entering to win at www.facebook.com/wrltlightning100 between July 14 – July 28, 2014. A winner will be selected at random at the end of this submission period.
For additional information regarding Casio’s portfolio of electronic musical instruments, stop by booth# 534 (Hall A) at the Summer NAMM show or visit www.CasioMusicGear.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.
Casio’s Privia line of digital pianos redefines the digital piano category with unprecedented sound quality and performance features in stylish, elegant designs that are supremely portable. Featuring superb grand piano sounds and a new Tri-Sensor 88 note scaled hammer action keyboard and some models weighing only 25 lbs., Casio’s Privia digital pianos are versatile enough for any home, studio, or stage. The award winning grand piano sound in Privia has been dramatically improved and now utilizes more than three times the memory of the previous generation for a more natural piano tone. In addition, Casio’s new proprietary sound source "AiR" (Acoustic and intelligent Resonator) provides unmatched realism, detail and seamless dynamics for a remarkably expressive and powerful performance. For additional information on Casio’s Privia digital pianos, please visit www.CasioMusicGear.com