| MEDIA INQUIRIES ONLY CONTACT: Christine Azzolino/Amanda Pecora
Coyne PR
(973) 588-2000
cazzolino@coynepr.com
apecora@coynepr.com E. Garcia/S. Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com FOR IMMEDIATE RELEASE CASIO TO LAUNCH NEW DIGITAL SIGNAGE BUSINESS Helping Retailers Attract New Customers and Increase Business LAS VEGAS, NV (JANUARY 8, 2013) — Casio America, Inc. and its parent company, Casio Computer Co., Ltd., today announced plans to revolutionize storefront advertising by launching a new digital signage business at the end of this month. Driving this exciting new business is Casio Signage, a newly developed, powerful tool for helping retailers gain an edge over the competition by attracting new and repeat customers. Storefront advertising needs to catch the attention of customers and be interesting and relevant enough to entice them to enter. The Casio Signage business takes a revolutionary new approach, leveraging optimum advertising tools and cloud services to attract new customers and increase repeat business. “Casio is excited to venture into this new business opportunity,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “Casio Signage offers a unique way to make audiences feel welcome and deliver content in a more personal manner than simple words or images. This technology is only limited by the number of applications that designers can imagine using it.” Casio Signage is a cutting-edge storefront advertising tool with the ability to captivate passers-by with a realistic-looking character that talks to them. Using a custom designed screen shaped like a character, content is created to match the characteristics needed to bring people into a store. The character’s appearance and voice can be easily changed to keep customers from losing interest and increase store traffic. Casio Signage is compact and requires no installation work, making it easy to place nearly anywhere. It also offers multilingual support or multifunctional options creating a fully customizable system with content that is most relevant for the customer base. Together with innovative cloud services such as the distribution of digital coupons, stores with Casio Signage will enjoy an edge over the competition. Main Features of Casio Signage - Realistic images help captivate passers-by and attract new customers
The screen itself is shaped like a character or person, and speaks to visitors to get their attention and invite them in. - Content is easily updated to increase store traffic
Retailers simply provide Casio with a still image and text. Casio then animates the image and adds the voice. No video production is required for stores. This process makes it easy to edit the animation for future use. - Compact size that can fit almost anywhere
It features a small 18” x 21.10” footprint. No installation work is required. - Multilingual support
Available languages include English, Chinese, Korean, Spanish, and more. Customers can select the language they want to hear. - Cloud services are available for unique retail promotions
Casio can provide cloud services such as digital coupons for customers with smartphones. - Long-lasting light source
The originally developed Laser-LED Hybrid Light Source by Casio delivers approximately 20,000 hours of life. Examples of applications of Casio Signage 
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| Fast food restaurant | Restaurant | Casio Signage Main Specifications Projection Content / Screen Shape | Customized by Casio based on user-provided material (still images and text data) | Light Source | Laser-LED Hybrid Light Source | Estimated Life of Light Source | 20,000 hours | Projection System | DLP® system* | Display Element | XGA 0.7-inch DLP® chip 786,432 pixels (1,024×768) | Color Reproduction | Full color (16.77 million colors) | Power Source | AC100~240V, 50/60Hz | Dimensions (W×H×D) | 18” x 7.36” x 21.10” (approx.) (maximum height including screen is 22.24”) | Weight | 41.1 lbs | Other major | Wireless remote controller | *DLP is a registered trademark of Texas Instruments. ### About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com. |
