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Curated by Supply Circuit: Casio G-Shock Presents Blvck Scvle Collaboration
 April 7, 2010

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Keita Williams / Sarah Bronilla
exposure Communications LLC
(212) 226-2530
keita@exposure.net
sarahb@exposure.net

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

FOR IMMEDIATE RELEASE 

CURATED BY SUPPLY CIRCUIT: CASIO G-SHOCK PRESENTS BLVCK SCVLE COLLABORATION

Limited Edition Timepiece With Classic G-Shock look and Blvck Scvle Appeal

DOVER, NJ, April 8, 2010 – A unique collaborative effort, DW5600BLK-7 fuses the G-Shock foundation of uncompromised toughness and technology with the Blvck Scvle (pronounced Black Scale) interpretive style. A new perspective on the timeless DW5600, the G-Shock x SUPPLY CIRCUIT for BLVCK SCVLE Special Project boldly reinvents the classic.

DW5600BLK-7
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The DW5600BLK-7 conjures up fond memories of the very first G-Shock (DW5000C) with its classic square shaped bezel. A crisp white backdrop accented with black Blvck Scvle emblems; the watch features a custom engraved back case, imperial purple dial design and contrasting red Blvck Scvle logo in the EL backlight. A true collector’s item, the DW5600BLK-7 will be available exclusively on Karmaloop.com.

“We are very excited for the release of this new model and to have had the pleasure to work with G-Shock,” said Wil Eddins, Supply Circuit. “This design is a fashionable yet functional piece that translates to our lifestyle.”

As with every G-Shock timepiece performance and durability are the trademarks, the DW5600BLK-7 features include shock resistance, water resistance to an incredible 200 meters, flash alert, multi-function alarm, countdown timer and stopwatch.

“G-Shock is pleased to partner with SUPPLY CIRCUIT and Blvck Scvle to create the exclusive DW5600BLK-7,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “We are thrilled offer a fashion forward timepiece that caters to the influencer who is cut from a different cloth.”

Exclusively sold at Karmaloop.com, the G-Shock x SUPPLY CIRCUIT for BLVCK SCVLE Special Project (DW5600BLK-7) retails for $150. For more information, visit www.gshock.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information visit our website at www.casiousa.com.

About Supply Circuit
A creative sub-division of Karmaloop.com—the premier global online fashion retailer and verge culture hub since 1999—Supply Circuit was conceived in 2009 as the gateway to special project design while partnering up with today's most sought after labels in alternative fashion, music and lifestyle markets to build brand awareness. Bar none, Supply Circuit effectively bridges the gap between retailer and influencer consumer by offering goods exclusively found at Karmaloop.com.

About Blvck Scvle
For every positive there is a negative. For every day there is a night. It is the continual balance of energy in the universe that we materialize in the form of Black Scale.

Through the vessel of fashion & style, Black Scale brings balance to the lie within the truth interpreted by way of graphic art, clothing and accessories inspired by religion, government, identity and death. Black Scale challenges the consumer to question the ideals of everyday society & to decipher the world objectively, disregarding the view of the status quo.

The goal for Black Scale is to evoke emotions and to create topics of discussion through our designs and to encourage the consumer to leave no stone unturned when searching for one’s own truth. This truth is represented and boldly stated at the hand of fashion. Ultimately the light resides in your hands.

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