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EDIFICE Black Label: Speed and Intelligence Without Compromise
 June 3, 2011

FOR MEDIA INQUIRIES ONLY CONTACT:

Christine Azzolino / Tania Fonovic
Coyne PR
(973) 316-1665
cazzolino@coynepr.com
tfonovic@coynepr.com

Elizabeth Garcia/Sue Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com

FOR IMMEDIATE RELEASE

CASIO UNVEILS NEW EDIFICE BLACK LABEL TIMEPIECE AT JCK 2011

Speed and Intelligence Without Compromise

LAS VEGAS, NV, JUNE 3, 2011 — This year at JCK, Casio America, Inc., is pleased to  introduce another signature timepiece to it’s EDIFICE Black Label collection, the EQW-A1000DC-1A. As the newest addition, the EQW-A1000DC-1A provides men with a dynamic design and advanced capabilities, fit for any professional and personal lifestyle. The EQW-A1000DC-1A will be showcased during JCK 2011 at the Mandalay Bay Hotel and Convention Center, June 3-5, Booth #B2825.

EDIFICE EQW-A1000DC-1A

“We are thrilled to introduce the EQW-A1000DC-1A to the EDIFICE Black Label collection,” said Shigenori Itoh, CEO of Casio America. “We believe the design combined with the improved functionality not only represents style and comfort, but raises the bar within the category.”

The EQW-A1000DC-1A possesses a dual-layer chronograph that reaches new evolutionary heights with the addition of Casio’s Smart Access feature. Casio’s Smart Access permits easier, more sensitive operation of multiple functions by combining independent hand movement, made possible by the new 5-motor layout, with electronic crown-controlled switching.

Designed in the signature racecar motif, the EQW-A1000DC-1A has a 3D face with purple and white accents and is outfitted with solar atomic timekeeping. On the face, a large disk indicator installed in the cut-out between the upper and lower dials rotates to allow quick confirmation of the current mode.

Made from a solid stainless steel black IP case and highlighted by an anodized aluminum bezel, the EQW-A1000DC-1A exudes a striking, sophisticated look suitable for the boardroom,  boardwalk or anywhere in between.

EQW-A1000DC-1A

  • Smart Access Electronic Crown for Easy Operation
  • 3-D Dual Layer Dial
  • Stainless Steel IP Case and Band
  • Anodized Aluminum Bezel
  • Tough Solar Power (Self-Charging)
  • Multi-Band 6 Atomic Timekeeping (Self-Adjusting)
  • 100M Water Resistant
  • World Time (29 cities + UTC)
  • Alarm
  • 1/20th Second Chronograph
  • 5 Lap Memory
  • Countdown Timer
  • Full Auto-Calendar

The EQW-A1000DC-1A will be available this summer at Tourneau and select fine jewelers for an MSRP of $750. For additional information on the EDIFICE Black Label Collection, visit www.edifice.casio.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets: calculators, keyboards, digital cameras, projectors, disc titles and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.edifice.casio.com.