FOR IMMEDIATE RELEASE
EMINEM CELEBRATES 30 YEARS OF G-SHOCK
Legends Unite with the G-SHOCK x Eminem Limited Edition 30th Anniversary Timepiece
DOVER, NEW JERSEY, December 2, 2013 — Casio America, Inc. is pleased to celebrate the 30th anniversary of their G-SHOCK watch brand by announcing a collaborative limited edition release with hip-hop icon Eminem. The GDX6900MNM-1 timepiece, available December 7, 2013, takes the newly-revamped XL-6900 watch and personalizes it with a unique Eminem graphic design for a watch that is not only ruggedly functional, but also stylish & streetwise.
Eminem is a multi-platinum, 13-time Grammy Award winning rapper, record producer, songwriter and actor, who has sold over 80 million albums worldwide. His latest album, The Marshall Mathers LP 2, was released on November 5, 2013. It debuted at No. 1 on the Billboard 200 albums chart selling 792,000 copies in its first week. An avid watch collector, Eminem is seen wearing G-SHOCK throughout many of his music videos and performances, making this collaboration a natural expression of mutual respect and appreciation. Being one of the most recognized and accomplished hip-hop artists of our time, this limited edition collaborative watch with Eminem crowns a long history of hip-hop partnerships for G-SHOCK.
Available in matte black with black dial and black reverse LCD, the GDX6900MNM-1 pays homage to Eminem’s rise from one of the world’s most rugged urban terrains – the streets of downtown Detroit. As a tribute, the skyline of Detroit is printed in bold red on the upper watch band. The watch face and band loop sport the reverse “E” from the stylized EMINƎM moniker, while the watch case back and lower watch band are personalized with an autograph of his alter ego, “Shady”.
“With hip-hop it’s as much about where it’s from as who it’s for,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “Eminem has an immense and loyal fan base around the world, as does G-SHOCK, making this collaboration one that will connect closely with many thousands of collective fans.”
On August 7th, 2013 Eminem announced the collaboration with an unforgettable exclusive performance at G-Shock’s Shock the World event in New York City. The annual Shock the World event is a highly anticipated party in celebration of the brand’s biggest news and latest releases.
This new G-Shock reliably features the rugged functionality that sets the G-SHOCK brand apart, with Shock Resistance, 200M Water Resistance, 10 Year Battery, Auto LED Super Illuminator, 5 Daily alarms with Flash Alert, 48-City World Time, and Multi-Home settings.
The limited edition GDX6900MNM-1 Eminem men’s watch will retail for $180, release December 7, 2013 through selected department stores and fashion boutiques, key jewelers, and the G-SHOCK NYC Soho store.
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”. This 2013, G-SHOCK are celebrating their 30th anniversary
Over the course of his career, Eminem has sold over 80 million albums and 120 million singles worldwide. He was Nielsen SoundScan’s top selling artist of the 2000s with 32.2 million albums sold in that decade in the U.S. alone. In addition, Eminem was also named Billboard’s Artist of the Decade for the same period, 2000 through 2009. Eminem has won 13 Grammy Awards and an Academy Award. His last album, 2010’s Recovery, was the first album in the US to ever go platinum digitally. His new album The Marshall Mathers LP 2, was released on November 5, 2013 and debuted at No. 1 on the Billboard 200 albums chart selling 792,000 copies in its first week.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.