EXILIM ZOOM EX-Z55 Chosen "Best Outdoor Gear" in Camera Category

 May 25, 2005

Contact: Cheryl Balbach
Casio Inc.


EXILIM ZOOM EX-Z55 Chosen "Best Outdoor Gear" in Camera Category

DOVER, NJ – May 23, 2005 – Casio, Inc., a leading innovator in digital cameras, was named an award winner in the ReserveAmerica 2005 Camping Gear Awards. Casio's EXILIM ZOOM EX-Z55, a powerful, yet compact 5-megapixel digital with a large 2.5 LCD screen, earned top honors in the digital camera category for its durability, size and performance. The prestigious annual award and "best of" list is designated by editors of ReserveAmerica's publications and by consumers who provide feedback throughout the year. ReserveAmerica is the premier access point for outdoor recreation, and is contacted by eight million consumers regarding camping reservations each year.

"Casio is honored to receive the 2005 Camping Gear Award in the digital camera category," said John Clough, President of Casio, Inc. "The EXILIM ZOOM EX-Z55 incorporates Casio's heralded EXILIM Engine that enables high picture quality and speedy response time. It features circuitry which enables lower power consumption providing users with a much longer battery life, allowing them to take up to 400 pictures on a single charge. This means that the EX-Z55 is perfect for travel applications where it may not be possible to regularly charge the battery."


The EX-Z55 is equipped with a high resolution 5-megapixel CCD, a 3X optical zoom lens and a larger 2.5-inch LCD screen incorporating an optical viewfinder . With its compact and stylish design, the EX-Z55 can take approximately 400 pictures ( based on CIPA* standards ) on a single charge. It offers extended battery life, making it ideal for use during long vacations and business travel, in fact any occasion requiring the amazing stamina that this camera offers.

Like all models in the EXILIM series, it offers superior portability and excellent picture quality, along with extremely high-speed operation for quick response in a variety of shooting situations. One example is the Best Shot function that allows the user to select settings automatically by choosing from sample scenes. In addition, several new functions have been incorporated to assure a higher level of performance, such as the "Auto Macro" function which automatically switches between macro mode and AF mode; "Flash Assist" which operates during flash photography to compensate for brightness levels in darker areas not reached by the flash; "Icon Help " which uses an on-screen display to guide the user during the switching of settings; and the "Business Shot" function which provides automatic correction for photos taken at an angle.

Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, Casio, Inc., markets digital cameras, calculators, business organizers, mobile presentation devices, keyboards, portable color TVs, timepieces (Wrist Technology), cash registers and other consumer electronic products. Casio, the unexpected extra – for more information visit our website at www.casio.com.

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* CIPA standard " Standard Procedure for Measuring Digital Still Camera Battery

Until recently there has been no standard measurement for battery life. This has resulted in inconsistencies between camera products and their catalogs and instruction manuals. As of December 2003, CIPA ( Camera & Imaging Products Association ) established the Standard Procedure for Measuring Digital Still Camera Battery Consumption, and hopes to reduce confusion among consumers by having this adopted by the world's digital camera manufacturers and retailers.