Exilim Win Awards From Pc Magazine and American Photo

 August 6, 2004
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Contact: Roxanne Jurtschenko
Casio, Inc.
(973) 361-5400 ext. 1413

Russ Rowland
hwh Public Relations

For Immediate Release


Stylish, Compact EX-P600 and EX-Z40 Digital Cameras
Are Named “Editor’s Choice” Winners

DOVER, NJ, August 6, 2004—Camera buffs in the market for stylish and compact digital that offers award-winning performance, features and value may want to take a recommendation from two leading industry publications and choose one of Casio’s affordable EXILIM® digital cameras. PC Magazine and American Photo both awarded Casio’s top-of-the-line 6-megapixel EXILIM PRO EX-P600 “Editor’s Choice” honors in their July 2004 issues. American Photo also cited Casio’s 4-megapixel EXILIM ZOOM EX-Z40 as an “Editor’s Choice” in its look at the top Digital Point and Shoots.

Casio’s top-of-the-line high-speed EX-P600 (MSRP of $599.99) is praised by PC Magazine’s Editors as being “the best of the 6MP point-and-shoot cameras to come through our door so far.” Designed to bridge the gap between the amateur and professional photographer, the camera is noted for its standout 4X optical zoom, it’s sharp 2-inch LCD, its extensive on-screen help that “beginners will appreciate” and its more advanced features that “will make pros smile…” American Photo also highlights the EX-P600’s Casio-rated reduced shutter lag of 0.01 seconds and click-to-click time of less than 2.0 seconds in standard capture mode. Other key features include an ultra high-speed auto focus system, auto bracketing for one-touch variations of exposure, white balance and focus position, detailed manual assist screen, continuous video with sound and AV output, and an included wireless remote controller.

Casio’s “thin and glamorous” card-sized EX-Z40 (MSRP $399.99) is praised by the Editors of American Photo for its “zoomy” 3X lens, big 2-inch LCD monitor, and new features such as the seven-point Wide-Area Auto focus system, Pan Focus and the Best Shot Mode. The powerful 4-megapixel camera is just .91-inches thin and boasts a long battery life that is 2.5 times that of previous models, allowing for 360 shots to be taken on a single charge. The perfect solution for taking beautiful shots at home, on vacation or anywhere you go, the EX-Z40’s speedy 1.6-second high-speed start up time and approximate 0.01-second release time lag makes sure you always capture the images you set out to take.

“Casio’s EXILIM digital cameras have become known throughout the world for their pace-setting, on-the-go styling and breakthrough features and it is an honor to have them recognized as well by such venerable publications as American Photo and PC Magazine,” said John Clough, president of Casio, Inc. “The EXILIM PRO EX-P600 and EX-Z40 are the perfect choice for anyone who has a passion for photography and wants to get the most out of their digital camera experience.”

EXILIM is a registered trademark of CASIO COMPUTER CO. LTD. Any other company or product names are registered trademarks or trademarks of those companies.

Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan. Casio, Inc., markets digital cameras, calculators, business organizers, mobile presentation devices, keyboards, portable color TVs, timepieces (Wrist Technology), cash registers and other consumer electronic products. Casio, the unexpected extra – for more information visit our web site at www.casio.com.