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For the Fifth Year, G-Shock Sponsors the US Open Of Surfing
 August 2, 2011

MEDIA INQUIRIES FOR CASIO:

Sarah Bronilla / Amanda Eufer
exposure Communications LLC
(212) 226-2530
sarahb@exposure.net
amanda.eufer@exposure.net

E. Garcia / S. Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com

FOR IMMEDIATE RELEASE

FOR THE FIFTH YEAR, G-SHOCK SPONSORS THE US OPEN OF SURFING

G-Shock, Remains the Exclusive Timepiece Sponsor of the US Open of Surfing & Partners with GLOBE for the Premier of the Film, Year Zero

DOVER, NJ, August 2, 2011 — Casio G-Shock announces their fifth consecutive year of sponsorship for the U.S. Open of Surfing that will take place from July 30th to August 7th, 2011.  As the exclusive sponsor of the timepiece category, Casio is proud to be involved with the world’s largest youth culture and action sport festival.

The heavily attended professional surfing competition draws over 500,000 spectators annually. The event doesn’t stop at the shoreline, it will also host eye-opening tricks from the most talented skaters and BMX riders from across the globe.

“By being a part of the U.S. Open, we are able to bring more awareness to the Casio G-Shock brand while supporting the ever-evolving surf community,” said Shigenori Itoh, CEO of Casio America. “We are pleased to be a part of one of the biggest surf competitions in the world.” 

The Casio G-Shock booth will be thriving with activity from giveaways and contests to multiple autograph signing sessions with Casio G-Shock pro athletes, surfer’s Gabe Kling, Joel Centeio, Erica Hosseini, BMX rider Nigel Sylvester Sylvester and skateboarder Stevie Williams. G-Shock will also unveil the latest styles and new collaborative product including the Black & Gold series, the fifth installment of the In4mation watch, signature Nigel Sylvester watch and the GLOBE collaborative kit consisting of a dual branded watch, skateboard and sneakers.

In addition to the daily booth excitement, on August 3rd, G-Shock, in collaboration with GLOBE, will premier the film, Year Zero, a modern take on high performance surfing set in a post-apocalyptic world. It tells a story of a band of renegade surfers, including Dion Agius, Yadin Nicol, Nate Tyler, Taj Burrow, CJ Hobgood and Damien Hobgood on a road trip through the apocalypse in search of waves, women, and good times.

Who: GLOBE x G-Shock What: Year Zero Film Premier
When: August 3rd and doors open at 8pm
Where: 776 West 16th Street, Costa Mesa, CA 92627
RSVP: gshock@exposure.net

To learn more, please visit us at the Casio booth in the Festival Village.

Select the following link for more information on mens and ladies digital and analog watches.

About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit http://www.casiousa.com.

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