Home > News >
Functional Fashion is Within Arm's Length
 February 25, 2012

MEDIA INQUIRIES ONLY CONTACT:

Stacey Tropeano
Nicole Giancaspro
Coyne PR
(973) 316-1665
stropeano@coynepr.com
ngiancaspro@coynepr.com

Peter N. Brinkman
CASIO AMERICA, INC.
(973) 361-5400
pbrinkman@casio.com

FOR IMMEDIATE RELEASE

FUNCTIONAL FASHION IS WITHIN ARM’S LENGTH!

Introducing the Baby-G BLX100 G-LIDE Series

DOVER, NJ, February 25, 2011 — Baby-G’s new style allows you to “glide” your way to wrist-worthy fashion with the Baby-G BLX100 G-LIDE Series. Whether lounging poolside or enjoying the surf, the marine-inspired look of the new collection makes warm weather wear a must! New for the spring/summer season, the BLX100 watch collection is fashionably versatile and takes a “splash” of color to new depths.

Baby-G BLX G-LIDE Series
Baby-G BLX100 G-LIDE Series
high resolution images

Perfect for any beach fashionista or water enthusiast, the BLX100 Series offers 200 meter water resistant timepieces in four punchy color combinations:

- BLX100-1 – Glossy black resin band with black & pink dial and black LCD screen
- BLX100-2 – Glossy blue resin band with silver & green dial and blue LCD screen
- BLX100-4 – Glossy pink resin band with silver & orange dial and orange LCD screen
- BLX100-7 – Glossy white resin band with silver & grey dial and silver LCD screen

“We are pleased to announce the newest watch collection in our exciting Baby-G product lineup,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division.  “The BLX100 Series offers the bold design and functionality that our trendy Baby-G consumer wants in an accessory piece.”

This tough yet cool watch collection is equipped with the superior functionality Baby-G watches have come to be known for. Specs includes shock resistance, tide graph, EL backlight with afterglow, world time from 29 time zones and 48 cities, two multi-function alarms and one snooze alarm, hourly time signal, 1/100th second stopwatch, countdown timer and a mute function! The watches feature four, crystal cut “gem-like” protectors that provide a shield for the wide, mineral glass watch face. The 42mm watch face is also larger than that of a normal Baby-G (38 to 39mm). This wide watch face provides an easy-to-read display of time. All this within the confines of a fashion-forward casing any woman would be happy to don.

The watches are available at Tourneau, Nordstrom, select Macy’s stores and fashion boutiques, with an MSRP of $89.  Please visit www.baby-g.com for more information.

###

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information visit our website at www.casiousa.com.