Home > News >
G-SHOCK Announces New Collaboration with UNDEFEATED
 August 28, 2013

Undefeated G-Shock Watch

FOR IMMEDIATE RELEASE

G-SHOCK ANNOUNCES NEW COLLABORATION WITH UNDEFEATED

G-SHOCK x Undefeated Limited Edition 30th Anniversary Timepiece

DW6901UD-3 Digital Watch

DOVER, NJ, August 28, 2013 — In celebration of their 30th anniversary, G-SHOCK is releasing the DW6901UD-3 limited edition collaborative timepiece with Los Angeles-based streetwear mainstay Undefeated, heavily influenced by this year’s strong military trend.

Undefeated has long been a touchstone of modern urban style; as well as being one of the most recognized and well-curated sneaker boutiques around the world, their signature apparel stands out in an era of streetwear couture. Having affirmed their significance through prior collaborations with brands such as Nike, Puma, Adidas and Bape, this latest collaboration with G-SHOCK, the Undefeated, DW6901UD-3 marks more than 10 years of style leadership for Undefeated, and 30 years of G-SHOCK’s watch innovation.

Taking the classic DW6900 silhouette as a canvas, the G-SHOCK x Undefeated watch represents their classic design ethos of sport-meets-military with urban function. With G-SHOCK’s legendary Shock Resist structure you know it’s built to last, backed by 200M water resistance and Multi-function Alarm with Flash Alert via the powerful EL backlight. The army green resin casing and matching nylon band combine for a rugged look, with tone detailing and the Five Strikes Undefeated logo on the watch face adds a twist of urban sartorial style. The cloth band also features an embroidered logo patch with the tagline “Quality Athletic Goods”, representing the core philosophies of the brand.

Additional functionalities of the Undefeated DW6901UD-3 include, 1/100th Sec. Stopwatch, Countdown Timer and military 12/24 Hour formats. The stainless steel case back also features an engraving of the Undefeated logo to tie in with the collectable tin and packaging.

“We are proud to be releasing this limited edition watch with one of the most influential streetwear icons throughout the last decade,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “This collaboration highlights G-SHOCK’s ongoing commitment to performance innovation while being acutely in touch with trending style.”

Pick one up while they last. Available this August for $120 through one of the seven worldwide Undefeated stores, www.undefeated.com, the G-SHOCK NYC Soho store, select fine department store and jewelers, in addition to select fashion boutiques.

UNDEFEATED video: http://www.gshock.com/happenings/videos/UNDEFEATED

###

About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock, this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since it’s launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”. This 2013, G-SHOCK is celebrating their 30th anniversary.

About UNDEFEATED
UNDEFEATED is not just a store or a brand. It's a philosophy. With its themes of victory and virtue, Undefeated designs and develops apparel, accessories, and coordinate footwear. Since the brand's inception in 2002, co-owners James Bond and Eddie Cruz have established its street credibility and business ingenuity. Recognized for creativity and ingenuity, Undefeated remains an unofficial voice of the next generation.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.