FOR IMMEDIATE RELEASE:
G-SHOCK Debuts A New Series Of WINTER G-LIDE - GLS-8900 Just In Time For The Winter Games
G-LIDE Showcases Remarkable Utility For Winter Athletes
DOVER, New Jersey, February 6, 2014 — Casio G-SHOCK is back with an impressive assortment of the WINTER G-LIDE GLS8900 series. Emphasizing superior functionality and performance, the recent G-LIDE collection is designed for athletes specializing in winter sports including snowboarding, cross-country and freestyle skiing.
The technology showcased in the WINTER G-LIDE GLS8900 is ideal for athletes competing in cold weather environments due to its impressive ability to function in sub-zero conditions. A low temperature resistant LCD that can tolerate temperatures to -20C means that G-SHOCK WINTER G-GLIDE is suited for athletes as well as the spectators cheering them on.
To further support athletes performance, the GLS8900 series comes equipped with twin 1/1000 second stopwatches; capable of measuring elapsed times, split times, and 1st & 2nd place times, in addition to a full auto Super Illuminator LED light for high visibility under low-light conditions.Five daily alarms, 12/24-hour time formats and 48-city world time help keep training regimes in check. In addition to all these impressive features, the WINTER G-LIDE comes with G-SHOCK’s legendary 200M water and shock resistant structure. All this makes for a winning combination for any winter sport athlete or enthusiast.
Available is an array of colors, WINTER G-LIDE timepieces are sure to stand out, whatever the environment. The series comes in four color-ways including: teal, black, magenta, and gold yellow, each with matching resin band and titian detailing along the inner bezel.
“We are thrilled to continue to grow our popular WINTER G-LIDE series,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc, “The superior athletes of winter games personify everything Casio G-SHOCK stands for: Toughness, precision & performance. As these athletes prepare to race against the clock, we wish them all great success.”
The WINTER G-LIDE GLS8900 men’s watches will retail for $110, available this January at select fashion boutiques, key jewelry stores, the G-SHOCK Soho NYC store and www.g-shock.com
### CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of “creating a watch that never breaks”. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as “the toughest watch of all time”. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”. This 2013, G-SHOCK is celebrating their 30th anniversary.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.