FOR IMMEDIATE RELEASE:
G-SHOCK INTRODUCES SURF G-LIDE FOR SUMMER
Series Merges Style and Utility for Surfers
DOVER, NEW JERSEY, May 27, 2014— G-SHOCK debuts an impressive assortment of G-LIDE digital watches for summer 2014. Emphasizing superior functionality and performance, the latest G-LIDE collection is offered in four eye-catching color ways that emphasize G-SHOCK’s distinct digital time-telling and surf data capabilities
Designed with surfers and water sport enthusiasts in mind, the latest line of G-SHOCK G-LIDE watches is comprised of the GLX5600 (C-1 / C-2) and the GWX8900 (C-3 / D-2).
The GLX5600 edition features 200M water and shock resistant technology, 3 multi-function alarms and snooze function with flash alert. Accompanied by a countdown timer, 1/100 sec. stopwatch, World Time of 29 time zones (48 international cities) and operating in either a 12 or 24 hr format, the slim case options of the G-LIDE series provides for the most accurate time-telling details.
All functions of the GLX5600 are complemented by the highly coveted Tide & Moon graphs and Moon Age data chart that anchors the face of the timepiece, allowing for the most precise tide and surf swell recordings. The auto EL backlight on the GLX5600 models provides easy reading of the digital time-telling graphics.
The GLX5600C-1 is shielded by a black translucent resin case and band with contrasting neon green detailing, while the GLX5600C-2 has a blue translucent resin case and band with neon pink detailing. Both options are sure to provide undeniable style to the world’s top surfers and action sport enthusiasts that are at home in the waves.
Similarly, the GWX8900 models come equipped with standard G-Shock features. In addition, the GWX8900 models operate by utilizing tough solar power, feature Multi-Band 6 Atomic Timekeeping, and dual countdown interval timers, both are desired functions that make for perfect wave synchronization. 4 daily alarms with 1 snooze, full auto super illuminator LED backlighting, and preset and user set sites makes the GWX8900 models an excellent addition to the G-LIDE summer series; available in fluorescent green (GWX900C-3) and royal blue (GWX8900D-2).
“We are thrilled to offer the G-LIDE surf series in four new exciting color-ways this summer,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc, “The new styles complement the superior technology that the G-LIDE series has become known for. Both models make for an ideal companion while enjoying the excitement that water sports provide.”
The G-LIDE GLX5600 (C-1 / C-2) will retail for $99, while the GWX8900 (C-3 / D-2) will retail $150. Both models will be available beginning May 2014 at select fashion boutiques, key jewelry stores, the G-SHOCK Soho NYC store and www.g- shock.com.
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”. This 2013, G-SHOCK is celebrating their 30th anniversary.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.