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G-SHOCK Unveils New Garish Color ways For Summer
 July 16, 2013

FOR IMMEDIATE RELEASE

G-SHOCK UNVEILS NEW GARISH COLOR WAYS FOR SUMMER

Black And White, And Worn All Over

DOVER, NJ, July 16, 2013 Casio G-SHOCK is set to release a new lineup of Garish Color timepieces this July. The recent assortment of Garish Color watches come in black and white as well as brown and gold tones with subtle bursts of metallic. Devised to withstand immense shock and water resistance, the latest run of Garish Color models are perfect for the long summer days by the beach as they are equipped with advanced performance technology perfect for an adventurous summer lifestyle.

Two of the new models, the GA110GW-7A and GA110BR-5A, showcase a layered analog and digital display and come in either white with a black dial or brown with a gold dial. Like all GA110 models, the GA110GW-7A and GA110BR-5A timepieces both demonstrate 48 City world time display, 1/1000th second stopwatch with speed indicator, flash alert, 24 hr countdown timer, and 12/24 hr time formats.

GA110GW-7A GAC100GW-7A GA110BR-5A DW6900BR-5 GW6900GW-7 AWGM100GW-7A
High Resolution Images

The DW6900BR-5 features the iconic digital case for G-SHOCK, has a metallic gold mirror dial and a brown resin band. In addition to its shock resistant case, it is also 200M water resistant and has a multi-function alarm and 1/100th Sec. Stopwatch.

Another great style is the full analog GAC100GW-7A chronograph that has a simple, yet intricate dial set within what is quickly becoming a popular case for G-SHOCK. The dial utilizes metal parts to create a variety of levels that makes the information displayed easy to read. Features for this model include a large screw lock crown, 200 meter water resistance, 1/20th sec. chronograph, date display and magnetic resistance along with shock resistance.

The final two models in the Garish color line-up utilize color blocking of black and white for a panda look. They feature white cases, black bands, black dials and metallic displays. These men’s watches are composed of the AWGM100GW-7A and GW6900GW-7 models. Both of these models feature Tough Solar Power and Multi-Band 6 atomic time keeping, to keep the watches running and precise. Additional features include: 48-city world time, 5 daily alarms, full auto LED light, 1/100 second stopwatch, countdown timer and 12/24 hr format.

The Garish Color models are the latest additions to G-SHOCK’s highly anticipated summer collection. Flawless for the warmer months ahead, the DW6900BR-5 will retail for $99, while the GW6900GW-7, GA110GW-7A and GA110BR-5A will retail for $150. Rounding out the delivery are the GAC100GW-7A, which will retail for $170, and the AWGM100GW-7A, which will retail for $180. All timepieces are available this July at select Macy’s, select fashion boutiques, key jewelry stores and G-Shock’s Soho store in NYC and www.gshock.com

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About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.