Home > News >
G-Shock's New Giez Line Offers a Modern, Edgy Twist to Classic Chronograph Style
 June 1, 2007

FOR MEDIA INQUIRIES ONLY CONTACT:
Rachel Max/Jennifer Lilly
PR
 (973) 316-1665
jlilly@coynepr.com

Melissa Keklak
Casio, Inc.
 (973) 361-5400
mkeklak@casio.com

 

VISIT CASIO AT BOOTH #25049

STRAP ON SOME GIEZ AND KEEP TIME STYLISHLY WITH FASHIONABLE FLAIR!
G-Shock’s new Giez line offers a modern, edgy twist to classic chronograph style 

LAS VEGAS, NV, June 1, 2007 – Casio, Inc. is debuting an edgy watch that takes chronograph watches to the next level.  For men who love the look of a chronograph, but need a tough, durable watch to fit their lifestyle, Casio is launching the Giez, by G-Shock.  The new collection will be on display at Casio’s Booth #25049.

The Giez is a perfect combination of business and pleasure, as the watch features a 1/20 second chronograph function, while maintaining the shock-resistant and water-resistant nature of the famous G-Shock line – all within a stylishly designed stainless steel case.  Multi-band 5 atomic timekeeping will keep any traveler on time, whether he’s preparing for a business meeting in London or getting ready for a night on the town in New York.  This feature allows the watch to sync up with atomic towers in the United States, United Kingdom, Germany and Japan.  The Giez also features 5-motor drive analog with date display, providing a timepiece that has something for everyone!

“The new Giez will offer customers a great new look to the G-Shock line without losing any of the durability,” said Dave Johnson, Senior General Manager of Casio’s Timepiece Division.  “We are sure consumers will enjoy putting Giez to the G-Shock test.”

The Giez is available with either a blue or black dial.  The watch has a stainless steel case and a resin band that provides a tough stylish exterior with a comfortable fit.  The Giez also keeps world time and has a daily alarm feature. 

The Giez will be available in the Fall at department stores such as Macy’s for $300. 

About Casio
Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.gshock.com.  

###