MEDIA INQUIRIES FOR CASIO:
Sarah Bronilla / Amanda Eufer
exposure Communications LLC
E. Garcia / S. VanderSchans
CASIO AMERICA, INC.
MEDIA INQUIRIES FOR THE HUNDREDS:
FOR IMMEDIATE RELEASE
G-SHOCK & THE HUNDREDS RELEASE SECOND LIMITED EDITION COLLABORATIVE TIMEPIECE
Los Angeles street fashion meets technology with the GWM5610TH-1
DOVER, NJ, February 17, 2012 — CASIO America, Inc. and its parent company Casio Computer, Ltd. are pleased to release the second collaborative timepiece with Los Angeles based street fashion brand, The Hundreds. The two-tone black and white GWM5610TH-1 is simplistic in design, yet packs a powerful punch, incorporating G-Shock’s rugged and tough technical elements. “On our second collaboration with Casio G-Shock, we wanted to involve the specific theme of travel and worldwide purpose. Since our last project, The Hundreds has continued to proliferate internationally and we were looking for a watch that could hold us down as we jet set around the globe. The Hundreds’ GWM5610TH-1 features world time for 48 cities, contained in a sleek, shock resistant, multi-purpose timepiece. We are very excited to have collaborated with Casio G-Shock on a piece that makes sense for all parties involved, “ said Bobby Hundreds.
The Hundreds’ motto is ‘Drawing Lines,’ and what better to convey that message than the sharp contrast between black and white?
The GWM5610TH-1, features shock resistance, 200M water resistance, Multi-band 6 atomic timekeeping, tough solar power, full auto EL backlight, world time (29 time zones/48 cities + UTC), 4 daily alarms and 1 snooze, 1/100th second stopwatch, countdown timer, and 12/24 hour formats.
“After the success of our first collaboration with designers The Hundreds, G-Shock is pleased to partner with the brand again,” said Shigenori Itoh, Chairman and CEO of Casio America. “We share the same interest and lifestyle and we want to continue this type of ongoing relationship with like-minded brands such as The Hundreds.”
The G-Shock X The Hundreds timepiece will be available March 2012 for $160 at The Hundreds Los Angeles, San Francisco, New York, and Santa Monica locations. This timepiece will also be available at select Macy’s, Bloomingdale’s, Nordstrom, Tourneau, Fashion Boutique’s, Tilly’s, and www.gshock.com.
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com
About The Hundreds
The Hundreds is the world’s first social merchandising company. Now in its 9th year, the global brand is a lifestyle project that houses both a clothing line, footwear line, online-magazine, print magazine, and its own retail store. Co-founded by Ben and Bobby Hundreds in 2003, The Hundreds incorporates a trademark attitude and personal perspective on street subculture, with an emphasis on people over product. For more information, visit www.thehundreds.com.