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G-Shock Adds New Depth To A Classic
 August 2, 2010

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 Keita Williams / Sarah Bronilla
exposure Communications LLC
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Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

FOR IMMEDIATE RELEASE

G-SHOCK ADDS NEW DEPTH TO A CLASSIC

New Face Treatment Adds a Touch of Shine

New York, NY, August 2, 2010 - Never shy about reinvention, G-Shock boldly debuts a fresh look to the timeless DW5600. The new GLS5600KL features a special light-refracting, opal-toned treatment to the dial of the watch face while remaining rooted in the G-Shock foundation of uncompromised toughness and technology.

Available in sleek black with red multi-color opalescent effect (GLS5600KL-1), regal purple with teal highlights (GLS5600KL-6) and pearl white with a white kaleidoscope face (GLS5600KL-7), the GLS5600KL pays homage to the very first G-Shock (DW5000C) with its classic square shaped case.

“The new GLS5600KL’s opal like finish and pearlescent body add a new mystique to the classic DW5600” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “We are thrilled to offer a fashion forward timepiece that experiments with color and textures.”

As with every G-Shock timepiece, performance and durability are the trademarks. The GLS5600KL features include Shock Resistance, Water Resistance to an incredible 200 meters, Low Temperature Resistance (-20 ° C/ -4 ° F), Auto EL Backlight, Flash Alert, World Time, 4 Multi-function Alarms and 1 Snooze Alarm, Dual 1/100 th Second Stopwatches, Countdown Timer, Mute function and 12/24 HR Formats.

Available at Macy’s, Bloomingdales, Nordstrom, Tourneau, Fashion Time and select fashion boutiques, the GLS5600KL retails for $130. For more information, visit www.gshock.com.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products.   Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.