FOR IMMEDIATE RELEASE
G-SHOCK ANNOUNCES COLLABORATION WITH CHANNEL ISLANDS
A Special Limited Edition Collaborative Timepiece with Legendary Surfboard Manufacturer
DOVER, NJ, JUNE 7, 2013 — In conjunction with the year-long celebration of the brand’s 30th Anniversary, Casio G-SHOCK is proud to announce its most recent collaborative timepiece with legendary surfboard manufacturer, Channel Islands. As Casio G-SHOCK is known for its tough and durable timepieces, and with Al Merrick’s brand of Channel Islands Surfboards constantly recognized as producing the highest quality performance surfboards, it is only natural that the two heritage brands partner together to create the new GLX150CI-1.
The new GLX150CI-1 comes equipped with many functions and features that make it at home in the water. Like all G-SHOCKs, the new Channel Islands collaboration timepiece is shock and water resistant (up to 200 Meters). Other features include Tidal/Moon graph, Auto-Super LED Illuminator w/ Flash Alert, 2 Multi-function Alarms & 1 SNZ, 1/100th Sec. Stopwatch w/ Auto-Start, Countdown Timer, 12/24 HR formats, and mute functions.
High Resolution Images
When asked his thoughts regarding the epic partnership between the two nostalgic brands, Al Merrick, creator of Channel Islands, explained, “The collaboration between G-SHOCK and Channel Islands makes sense to me as both brands are leaders in the active sports arena. Many of our athletes, such as Yadin Nicol, are also sponsored by G-SHOCK. And with last year’s successful partnership of our parent company, Burton, with Casio G-SHOCK, we were very confident in producing a watch that holds true to what both G-SHOCK and Channel Islands has come to be known for.”
“G-SHOCK has always had a special place in the active sports community, especially surfing, and with the new Channel Islands collaboration, we can now continue to grow, celebrate, and embrace an active and recreational lifestyle in the water,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc.
The new GLX150CI-1 will be available beginning July 2013 and will retail for $120. The Limited Edition collaborative timepiece will be available for purchase at Macy’s, independent jewelers, fashion boutiques, select surf shops, the G-SHOCK store in Soho NYC and www.gshock.com.
About Channel Islands Surfboards
Since 1969, Channel Islands Surfboards has been dedicated to performance and quality through hard work, innovation, and originality. Over the last 43 years, Channel Islands has grown from a local grass-roots operation to a cutting edge organization, catering to the best surfers in the world. CI is a privately held organization focused on rider-driven product and manufacturing the best possible equipment available. Located in a state-of-the-art facility just blocks from Rincon Del Mar, the CI HQ represents a foundation for developing, testing, and building boards while providing jobs in Santa Barbara for many years to come. For more information, visit www.cisurfboards.co.
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.