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G-Shock Announces Military Inspired Series
 February 4, 2009

MEDIA INQUIRIES ONLY CONTACT:

Keita Williams / Sarah Bronilla
exposure Communications LLC
(212) 226-2530
keita@exposure.net
sarahb@exposure.net

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

FOR IMMEDIATE RELEASE

G-SHOCK ANNOUNCES MILITARY INSPIRED SERIES
 New G-Shock Line-up Debuts Technology with a Covert Edge

DOVER, NJ, February, 4, 2009 — Military inspired, the new limited edition G-Shock series embodies toughness and technology with a covert edge. These models feature stealth, matte black cases & bands, including buttons finished in black IP (ion plating). The DW5600MS-1, DW6900MS-1 and G9000MS-1 are equipped with reverse LCDs and red numeric displays. For non-stop performance, the Frogman, GW200MS-1 is equipped with Tough Solar Power.  All models feature their unique module ID codes printed on the bands.

“G-Shock continues to be a leader in technology and cutting-edge fashion for timepieces,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. ”With the release of the military inspired series, we are pushing the boundaries of inspired time pieces for the fashion conscious consumer.”

DW6900MS-1: Classic in form, yet modern in style, the DW6900MS-1 features shock resistance, 200M water resistance, EL backlight with afterglow, multi-function alarm, 1/100 second stopwatch, countdown timer, flash alert and 12/24 hour formats. MSRP $99.00

DW5600MS-1: Reminiscent of the original G-Shock, the DW5600MS-1 features include shock resistance, 200M water resistance, EL backlight with afterglow, multi-function alarm, 1/100 second stopwatch, countdown timer, flash alert and 12/24 hour formats. MSRP $99.00

G9000MS-1: The classic G-Shock Mudman is built to survive the most extreme environments. Features include a molded back cover and variable durometer urethane covered bezel and buttons to prevent foreign particles, such as mud, sand or oil from entering the watch or accumulating between the back case and wearer’s wrist.

The Mudman features 200M water resistance, world time, dual auto EL backlight with afterglow, twin stopwatches, and count down timer. MSRP $110.00

GW200MS-1: The exclusivity of the G-Shock Frogman makes it the perfect addition to this military inspired series. As part of G-Shock’s Master of G series, the amphibious Frogman is the only model certified ISO200M water resistant.

Visually stunning, yet stealth in its appearance, the Frogman GW200MS-1 utilizes Non-Stop Tough Solar Power housed within an asymmetrical titanium case design with a deep wave band. MSRP $350.00

The G-Shock military inspired series is available via www.gshock.com

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products.   Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information, visit www.casiousa.com