G-Shock Announces Mister Cartoon Collaboration

 August 3, 2009


Keita Williams / Sarah Bronilla
exposure Communications LLC
(212) 226-2530

Melissa Keklak
(973) 361-5400


Infusing Mister Cartoon’s Inimitable Style With G-Shock Technology

DOVER, NJ, August 5, 2009 – Casio G-Shock has partnered with world famous tattoo artist, car customizer, illustrator and designer, Mister Cartoon, to create the limited edition DW6900MRC-8. Combining the classic DW6900 with Mister Cartoon's unique artwork makes it the perfect union of G-Shock toughness and street culture style.

Mister Cartoon has been a cutting-edge artist for over two decades. Originally a graffiti artist and a highly sought after muralist for lowriders, his artistic roots stem from the streets of L.A. Ever-evolving as an artist, Mister Cartoon soon raised the bar through tattooing.

What makes Mister Cartoon's tattoos unique are the intricacy and singularity. The details are so stunning and crisp that they mimic photographs – the textures are so finely drawn that they appear to be three-dimensional. Specializing in a black and grey style void of color inks, his signature style combines his L.A. urban sentiment with the "vicious and the vulnerable," such as sad clowns and beautiful female angels.

"I chose to collaborate with G-Shock because I have been wearing G-Shocks since I went to Japan in the early nineties. I have seen the evolution and the quality of the watch evolve into an iconic brand. It never goes out of style, I like that G-Shock is interested in connecting technology, culture and art," said Mister Cartoon.

Reflective of Mister Cartoon's and G-Shock's shared commitment to merging art with technology, the DW6900MRC-8 possesses a classic color palette of silver and navy blue. Mirroring the intricate designs of his signature tattoos, the collaboration features Mister Cartoon's unique and eye-catching pin striping on the band. The pin striping is a classic feature on the custom lowriders that Mister Cartoon designs and collects.

"G-Shock is pleased to collaborate with such a recognized artist as Mister Cartoon," said Shigenori Itoh, Vice President of Casio's Timepiece Division. "With the release of the DW6900MRC-8, we are offering a unique fusion of cutting-edge technology with an aesthetic appeal to street culture."

As with every G-Shock timepiece, performance and durability are the foundations of the DW6900MRC-8. Complete with shock and water resistance to an incredible 200 meters, flash alert, multi-function alarm, countdown timer and stopwatch, the limited edition DW6900MRC-8 has the distinctive Mister Cartoon logo in EL Backlight as well as the engraved back case.

The DW6900MRC-8 is available nationwide and online for $120. For more information please visit www.gshock.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information visit our website at www.casio.com.