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G-Shock Announces Todd Jordan Collaboration
 August 3, 2009

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Melissa Keklak
CASIO AMERICA, INC.
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G-SHOCK ANNOUCES TODD JORDAN COLLABORATION

Todd Jordan’s Sleek Design Meets G-Shock Toughness

DOVER, NJ, August 5, 2009 – With the goal of creating a classic watch design unaffected by fads, the Todd Jordan x G-Shock collaboration (DW5600TOD-6) is based on the iconic DW5600, which is reminiscent of the very first G-Shock, the DW5000.

Originally a professional skateboarder, Todd Jordan is now a renowned photographer in New York. He is best known for his style of capturing life in New York, often taking passersby as subjects for his photos.

"The DW5600 was the first G-Shock model that I owned. I remember that watch well. It still has a sentimental value to me, so it's really nice to be able to make my own 5600," said Todd Jordan. "I just wanted the DW5600TOD-6 to look simple. I'm simple and I like black. It's kind of homage to the legendary skater Harold Hunter".

As a purveyor of simplicity, Todd Jordan chose a unified black and silver theme for the DW5600TOD-6. The watch is further accented with a striking white LCD readout on a dark background. To truly make it his own, the back case engraving features a smirking caricature of Todd Jordan.

"Thanks to their shock-resistance and design, G-Shock watches gained popularity with skateboarders on the US West Coast in the early 90s, helping to raise the brand profile," said Shigenori Itoh, Vice President of Casio's Timepiece Division. "This deep connection between G-Shock and extreme sports is why we are thrilled to work with Todd Jordan on this collaborative model."

As with every G-Shock timepiece, performance and durability are the foundations of the DW5600TOD-6. Additional features include shock and water resistance to an incredible 200 meters, flash alert, multi-function alarm, countdown timer and stopwatch.

The DW5600TOD-6 is available nationwide and online for $120. For more information please visit www.gshock.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information visit our website at www.casio.com. 

About Todd Jordan
Todd Jordan was born in 1980 in Kingston, NY. He moved to New York City in 1998 to attend the School of Visual Arts photography program. Todd has been a professional skateboarder since 2000, and graduated from SVA in 2002. He is now a working and exhibiting photographer, and still skates professionally.