G-Shock Debuts Advanced G-LIDE Timepiece

 August 2, 2010


 Keita Williams / Sarah Bronilla
exposure Communications LLC
(212) 226-2530

Melissa Keklak
(973) 361-5400



A Unique Fusion of G-Shock Technology and Toughness

New York, NY, August 2, 2010 - Casio America, Inc. proudly debuts the G-Shock GWX5600B-7, a perfect pairing of the surf-friendly G-LIDE style with advanced timepiece technology. Beach fresh in a shiny black and white colorway, the new GWX5600B-7 features Self-Charging, Tough Solar Power and Self-Adjusting Multi-Band 6 Atomic Timekeeping for superior accuracy and performance.

Self-Charging, Tough Solar Power - A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change.

Self-Adjusting, Multi-Band 6 Atomic Timekeeping - Compatible with all six transmission stations worldwide, Multi-Band 6 is the world's first radio-control system built to receive time calibration signals from up to six transmission stations: two in Japan and one each in North America, the United Kingdom and Germany, plus the new station in China. Through a miniaturized, shock-resistant, highly sensitive amorphous antenna and large-capacity, power-saving LSI, stable operation of watch functions including 6-station radio wave reception are achieved. With Casio's Atomic Timekeeping Technology, you will always have ultimate precision.

Designed with the surf lifestyle in mind, the new G-LIDE timepiece features a Tide Graph function with 100 pre-set site locations as well as a Moon Age & Phase Data indicator for the ultimate in tide tracking. Performance driven, the GWX5600B-7 additional features include Shock Resistance, 200M Water Resistance, Full Auto EL Backlight, Flash Alert, World Time (31TZ/48 City + UTC), 4 Multi-function Alarms and 1 Snooze Alarm, Hourly Time Signal, 1/100th Sec. Stopwatch, Dual Countdown Timers, 12/24 Hr. Formats, Mute Function and Mineral Glass for unmatched functionality.

"Casio G-Shock is proud to expand our G-LIDE product line for our water sports enthusiasts," said Shigenori Itoh, Vice President of Casio's Timepiece Division. "Fusing the high performance G-LIDE with advanced Tough Solar Power and Multi Band 6 Atomic Timekeeping create a truly surfer-focused chronograph."

Available for $150 at Macy's, Bloomingdale's, Nordstrom, Tourneau, Fashion Time and select fashion boutiques and www.gshock.com.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products.   Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.