FOR IMMEDIATE RELEASE
G-SHOCK DEBUTS A NEW SELECTION OF THE G-LIDE SERIES FOR SUMMER 2013
G-LIDE Revives Remarkable Utility for Surfers This Summer
DOVER, NJ, June 13, 2013 — Casio G-SHOCK is back with an impressive assortment of G-LIDE series digital watches for summer. Emphasizing superior functionality and performance, the recent G-LIDE collection offers a grip of trending color ways that support G-SHOCK’s distinct, digital, time-telling capabilities.
Designed for the surfers and water sports enthusiasts who seek adventure in the water, the latest line of G-SHOCK G-LIDE watches is separated in two tiers: the GLX150B and the GWX5600C.
The first category consists of the GLX150B-3 and the GLX150B-6 timepieces; available in teal, the GLX150B-3 features 200M water and shock resistant technology, matching resin band, which is accompanied by titian detailing along the inner bezel. Similar in fashion, the GLX150B-6 in deep purple includes the same mechanics that makes the GLX150B series so desired by the world’s top surfers and action sports athletes. With an impressive 7-year battery, the GLX150B-6 features practical tide and moon graphs, backed by 48-city world time display, 24 hour countdown timer plus auto super illuminator LED with flash alert.
The second tier of G-SHOCK G-LIDE watches highlights G-Shock’s Tough Solar and Multi-Band 6 Atomic Timekeeping technology within the classic square cased 5600 silhouette. Available in brick red, GWX5600C-4, and clean white, GWX5600C-7 these G-LIDE’s feature 200M water resistant and shock resistant structure tide and moon graphs, 48-city world time, full auto EL backlight 4 daily alarms, 12/24 hour formats, as well as 100 preset tide and user sites.
"We are thrilled to expand our popular G-LIDE series for summer," said Shigenori Itoh, Chairman and CEO of Casio America, Inc, "This is an opportune time to deliver sophisticated technology to with G-SHOCK toughness so as to prepare for any nautical adventure."
The G-LIDE GLX150B-3 and GLX150B-6 men’s watches will retail for $99, while the GWX5600C-4 and GWX5600C-7 timepieces will retail for $150, all available this June at select fashion boutiques, key jewelry stores, the G-SHOCK Soho NYC store and www.gshock.com.
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.