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G-Shock Expands the Master Of G Collection with a New Frogman
 March 23, 2011

MEDIA INQUIRIES ONLY CONTACT:

Sarah Bronilla
exposure Communications LLC
(212) 226-2530
sarahb@exposure.net

Peter. N. Brinkman
CASIO AMERICA, INC.
(973) 361-5400
pbrinkman@casio.com

FOR IMMEDIATE RELEASE:

G-SHOCK EXPANDS THE MASTER OF G COLLECTION WITH A NEW FROGMAN

High Performance ISO Approved Diving Watch

DOVER, NJ, March 23, 2011 — Casio adds a new edition to the G-Shock Master of G collection with the Frogman (GF1000BP-1). Focused on high performance, the Frogman possesses essential features for the avid diver and water sports enthusiast. The GF1000BP-1 case has an asymmetric design that allows additional room for wrist movement during underwater activities. The watch also has a deep wave band to allow for a comfortable fit against the skin or over the sleeve of a wetsuit.

Casio G-Shock Watch - GF1000BP-1 - Frogman
“We are pleased to add a revamped Frogman to the G-Shock Master of G Collection,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The GF1000BP-1 is a convergence of G-Shock toughness and technology. Its unique design, diving related functionality and limited quantities have made it a collector’s item for G-Shock connoisseurs and committed divers everywhere. ”

Amphibious and eco-conscious, the GF1000BP-1 features Self-Charging, Tough Solar Power Technology in which a solar panel in the watch face, combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly by both natural and artificial light. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change.

The GF1000BP-1 is performance focused with 200M water resistance certified by the ISO (International Organization for Standardization) and its rich feature set includes Tide Graph, Moon Age & Phase Data and Dive Log to record dive times, which are essential functions for any avid diver. Additional amenities include Full Auto EL backlight, Four Daily Alarms and One Snooze Alarm, World Time, 12/24 Hr Formats and 1/100 Second chronograph for unmatched functionality. The new Frogman has a solid stainless steel case wrapped in resin and a screw-lock case back for the ultimate in strength and reliability. The black colorway, highlighted in Royal purple accents and black IP (case, bezel, buttons and buckle) adds a unique contrast and fashionable flare to its dynamic appearance.

Available in April 2011 for $675 the Frogman (GF1000BP-1) is available at Tourneau and other fine retailers nationwide. For more information please visit www.gshock.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com