FOR IMMEDIATE RELEASE
G-Shock Introduces a Collection of Crocodile Textured Timepieces
The DW6900CR Series is as Dapper as it is Tough
DOVER, NJ, (October 2, 2012) — Casio America, Inc. is pleased to announce the latest additions to its growing roster of fashion conscious G-Shock styles, the DW6900 Crocodile. Modeled after one of nature’s most dangerous creatures, the DW6900CR series is printed with a subtle luxurious crocodile texture, as fashion forward as it is technologically advanced.
The collection is impeccably designed and offered in glossy black DW6900CR-1, crocodile green DW6900CR-3 and a crisp white DW6900CR-7, all with gold metallic buttons and accents. Features include shock resistance, 200M water resistance, EL backlight, flash alert, multi-function alarm, 1/100th second stopwatch, countdown timer and 12/24hr formats.
“For this collection we were inspired by the beauty and virility of a crocodile,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “The DW6900CR series encompasses both qualities and will appeal to a wide variety of consumers.”
The DW6900 mens digital watch range will be available in November 2012 for $150 at select Macy's and Bloomingdale's stores, key jewelers, fashion boutiques on www.gshock.com.
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.