FOR IMMEDIATE RELEASE
G-SHOCK INTRODUCES A NEW COLLECTION OF TIMEPIECES FOR RUNNING ENTHUSIASTS
Keep Time While Counting Laps with the G-Shock Lap Memory 60
DOVER, NJ, (September 7, 2012) — G-Shock is pleased to announce their first collection of watches geared toward the running community, the Lap Memory 60. Based on Casio’s advanced wristwatch technology, the new Lap Memory 60 G-Shock has a 100-hour 1/100th second stopwatch, 24-hour repeat countdown timer.
The LAP Memory 60 feature lets you store up to 60 records in memory, each record including the date, lap time and split time. It's the perfect watch for every runner as it serves the purpose of acting as a tool to help achieve their running goals. Because it is a G-Shock it can be worn from track, to trail and into the water, just about every condition imaginable.
The GD110-1/-2/-7 watches have a large case design with an auto super illuminator LED for easy readability. The GD110-1 and GD110-7 are offered in a sleek black and white while the GD110-2 packs a punch with an electric blue colorway.
“We are pleased to offer a G-Shock running watch. The Lap Memory 60 collection features the advanced technology consumers expect from G-Shock.,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc.
In addition to the above, the Lap Memory 60 watches are shock resistant, 200M water resistant, have 2 multi-function alarms and 1 snooze, dual time, 12/24 hour formats, mute function and 7 year battery.
The Lap Memory 60 GD110-1/2/7 will be available in October for $99 at at select Macy's and Bloomingdale's stores, key jewelers, fashion boutiques, and on www.gshock.com.
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.