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G-Shock Introduces a Sleek and Innovative Series
 June 3, 2011

MEDIA INQUIRIES ONLY CONTACT:

Sarah Bronilla
exposure Communications LLC
(212) 226-2530
sarahb@exposure.net

Elizabeth Garcia/Sue Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com

FOR IMMEDIATE RELEASE 

G-SHOCK INTRODUCES A SLEEK AND INNOVATIVE SERIES

The Black & Gold Timepiece Capsule Collection Redefines Style and Toughness

LAS VEGAS, NV, JUNE 3, 2011 — A new series for G-Shock, the Black & Gold capsule collection consists of four styles: the G9300GB-1(a completely new model to the Master of G series) and the GX56GB-1 featured in matte black with metallic gold accents; while the two fashion forward hero styles that launched in 2010 - the GD100GB-1 and the GA110GB-1 are available in a black glossy finish with eye-catching metallic gold dials.

G-Shock Black & Gold
GD100GB-1
GA110GB-1
G9300GB-1
GX56GB-1

high resolution images

Both a high performance timepiece and a must-have fashion accessory for the sophisticated gentlemen, the new Black & Gold series seamlessly combines state-of-the-art technology with aesthetically pleasing designs. Unique to other luxury timepieces on the market, the G-Shock Black & Gold collection embodies all of the qualities watch enthusiasts seek, yet remains incredibly affordable.

Unlike the GD100GB & GA110GB, the Matte Black & Gold collection (G9300GB & GX56GB) contain Self-Charging, Tough Solar Power capabilities, a tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change.

“G-Shock is thrilled to offer this selection of shock resistance and technically advanced features in a lightweight functional timepiece,” said Shigenori Itoh, CEO of Casio America. “With its fashion-forward aesthetic, the Black & Gold collection truly continues the G-Shock tradition of Toughness and Technology.”

Additional G9300GB-1 features include: Mud resistant, tough solar power, twin sensor (compass + thermometer), moon data, full auto EL backlight, 1/100 second stopwatch (1000hr), world time (48 cities+UTC), 4 daily alarms + 1 snooze, 12/24 hour formats and mute function.

Additional GX56GB-1 features include: Mud resistant, tough solar power, full auto EL backlight, world time (48 cities+UTC), 4 daily alarms + 1 snooze, 1/100th second stopwatch, 12/24 hour formats and mute function,..

Additional GD100GB-1 features include: Auto LED backlight (super illuminator), flash alert, world time (48 cities+UTC), 5 independent alarms, 1/100th second stopwatch, 12/24 hour formats, multi-home time (4 cities), mute function and 7 year battery.

Additional GA110GB-1 features include: Anti-magnetic Structure, Auto LED light, world time (48 cities+UTC), 4 daily alarms & 1 snooze, 1/1000th second stopwatch w/speed indicator, 12/24 hour formats multi-home time (4 cities) and mute function.

Available in matte black with metallic gold accents G9300GB-1 for $200 & GX56GB-1 for $150 and glossy black with metallic gold dials GD100GB-1 for $120 & GA110GB-1 for $150 at select Macy’s, Bloomingdales, Nordstrom, Tourneau and other fashion boutiques and www.gshock.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com