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CASIO AMERICA, INC.
FOR IMMEDIATE RELEASE
G-SHOCK INTRODUCES A SLEEK AND REFINED SERIES OF TIMEPIECES
The New Concept Combi Timepiece Collection Redefines Style and Toughness
Basel, Switzerland, March 8, 2012 — Casio America, Inc. is pleased to announce the latest introductions to its G-Shock collection. The New Concept Combi Collection blurs the lines between digital technology and classic chronograph timepieces. The New Concept Combi collection consists of two model choices, the GA150 and the GA150A. The GA150 and the GA150A will be showcased at BASELWORLD 2012 in Messe Basel, Switzerland, Palace 1 and 2.
The unique mens watch design gives the appearance that it’s been chiselled from stone, augmenting the overall toughness consistent with the G-Shock image. The dial has a concave design that sinks into the watch face and is enhanced by a matte or glossy finish, which creates distinctive shadows and provides a dimensional look. The operation buttons on the side of the case have an anti-slip surface for a more reliable operation.
Both a high performance timepiece and a must-have fashion accessory for the sophisticated gentleman, the New Concept Combi G-Shocks, combine a fashion-forward aesthetic while continuing the G-Shock tradition of toughness and technology. The GA150 comes in matte black or white, while the GA150A watches are available in three color choices with a striking, metallic green, orange or blue.
“These new G-Shocks are part of an overall design trend towards a dimensional dial treatment”, said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “The large wide face combined with the bold, three-dimensional design makes for superior readability.”
The GA150 and GA150A watches offer shock resistance, 200M water resistance, magnetic resistance, auto LED light, world time (29TZ / 48Cities+UTC), 4 daily alarms + 1 snooze, 1/1000th second stopwatch with speed indicator, countdown timer and 12/24 HR formats.
The GA150-1A/-7A will be available in April for $130 at Macy’s, Bloomingdale’s, Nordstrom, Tourneau, Independent Jewelers & Fashion Boutiques and the GA150A-2A/3A/4A will be available in May for $130 at Macy’s, Bloomingdale’s, Nordstrom, Tourneau, Independent Jewelers & Fashion Boutiques. In addition these Casio watches for men will be available on www.gshock.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.