G-Shock Launches Their Sixth In4mation Collaboration

 October 5, 2012


Sarah Bronilla / Amanda Eufer
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E. Garcia / S. VanderSchans
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Hawaiian Surf Spirit Merged with G-Shock Functionality

DOVER, NJ (June 05, 2012) — After the successful launch of five highly coveted timepieces, G-Shock and Hawaiian-based lifestyle brand, In4mation are pleased to announce a sixth installment of their collaborative timepieces, the GLX150X-7. This limited edition watch is an extension of the redesigned G-LIDE series with a large case design, and offers Tide and Moon Graph functions while seamlessly combining G-Shock’s rugged and tough technology with the In4mation alternative design concept.

Casio G-Shock X In4mation Casio G-Shock X In4mation

The stark white timepiece incorporates the In4mation logo on the watchband, with red accents and black dial. Keeping true to the Hawaiian island surf culture, the GLX150X-7 features tide/moon graphs for the ultimate in tracking high and low tides to anticipate the next big wave.

“We at In4mation are proud to be part of the legacy that we are building together with G-Shock. The superior technology offered by G-Shock and In4mation’s design prowess makes for perfect collaborations,” said Jun Jo, marketing director of In4mation. “Also as a surfer who works a great deal, the tide/moon graph is key for me to know when the waves are going to be the best.”

“We are thrilled to continue our successful partnership with In4mation,” said Shigenori Itoh, CEO of Casio America, inc. “Our core brand philosophy is compatible and we will continue to foster ongoing relationships with like-minded brands such as In4mation.”

This mens watch possesses an easy to read tide/moon data graph with contrasting LCD, embracing the surf and water enthusiast lifestyle. Additional features found in the GLX150X-7 include 200M water resistance, auto super illuminator LED with flash alert, world time (29TZ/48 cities), two multi-function alarms and one snooze alarm, 1/100th second stopwatch with auto-start, countdown timer, 12/24 hr formats, and mute function. The limited edition G-Shock x In4mation watch is available July 2012 for $110 at Macy’s, Tourneau, Tilly’s, In4mation Hawaii, Independent Jewelers, Fashion Boutiques, and www.gshock.com


About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

About In4mation
In4mation is island raised and city situated balancing Hawaii’s laidback attitude with an urban city groove. Respecting our roots while being committed to diversity broadening horizons with a distinctive style, a strong aesthetic and adaptive nature. In4mation pledges to create unique and innovative top-quality men’s apparel for the street and active lifestyle.