MEDIA INQUIRIES FOR CASIO:
Sarah Bronilla / Amanda Eufer
exposure Communications LLC
E. Garcia / S. Vander Schans
CASIO AMERICA, INC.
FOR IMMEDIATE RELEASE
G-SHOCK LAUNCHES A NEW COLLABORATIVE GLOBE TIMEPIECE & BOARDSPORTS CAPSULE
G-Shock Collaborates with GLOBE for the Second Time Cohesively Combining G-Shocks Functionality with the Boardsports Influence
DOVER, NJ, August 3, 2011 — United By Fate once again, G-Shock and GLOBE join forces for the second installment of their collaborative timepiece, and skate lifestyle products, consisting of a dual branded Cruiserboard and boot.
Inspired by military night operatives, the uniform matte black, GRX5600GE-1 timepiece features a contrasting red LCD display with a subtle integration of the GLOBE logo on the face and band along with a fabric band keeper. Staying true to G-Shock’s toughness and technology, the GRX5600GE-1 features, Shock Resistance, 200M Water Resistance, Tough Solar power and tide/moon graphs making it the perfect accessory for any action sport enthusiast. To compliment the design of the watch, the boardsports products are also produced in a sleek black with red accents.
“Having been an admirer of G-Shock for as long as I can remember, and having had such a good time working on our first shoe and watch collaboration with them, I was stoked when G-Shock asked us about a follow-up project.” said Matt Wong, GLOBE President - Global Product
“Our partnership with GLOBE has been very successful,” said Shigenori Itoh, CEO of Casio America. “We share the same interest and lifestyle and we want to continue this type of ongoing relationship with like-minded brands such as GLOBE.”
In addition, the timepiece is outfitted with; 48-City World Time, dual countdown timer, 1/100th Sec. Stopwatch, 4 Multi-Function Alarms & 1 Snooze, 24-Hr military format and a mute function for those stealth missions.
The Cruiserboard is 8.5” x 32” and is constructed of 7-ply hardrock maple with custom Globe EVA traction foam grip that’s easy on the feet. Premium 58mm/78A urethane wheels and Slant trucks with GLOBE first bushings provide a smooth and nimble ride.
GLOBE's all new Comanche Boot is made from irregular leather, canvas and shaved suede for a vintage military look, has a rear zip entry, waxed rope laces and a metal speed lace collar to tie things up. It also comes with a custom vintage dog tag.
The limited edition G-Shock x GLOBE timepiece will be available for purchase in November for $140 at select Fashion and action sport retailers. G-Shock x GLOBE Comanche boot will be available for $89.95 and the cruiser board for $179.95.
For other mens digital and analog watches check out www.gshock.com.
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit http://www.casiousa.com
GLOBE is a diverse group of individuals and products brought together by their passion for skateboarding and surfing. United By Fate. http://www.globe.tv