MEDIA INQUIRIES FOR CASIO:
exposure Communications LLC
E. Garcia / S. Vander Schans
CASIO AMERICA, INC.
FOR IMMEDIATE RELEASE
G-SHOCK LAUNCHES THE COLLABORATIVE NIGEL SYLVESTER SIGNATURE GD100NS-7 TIMEPIECE
G-Shock’s Nigel Sylvester Signature Timepiece Masterfully Combines Performance, Durability and Street Style
DOVER, NJ July 14, 2011 — Following on the heels of their announcement of pro BMX street rider Nigel Sylvester joining Casio as an official G-Shock team rider, G-Shock is proud to release Nigel Sylvester’s Signature timepiece, the GD100NS-7. The collaborative timepiece infuses Nigel’s street style with G-Shock’s toughness to compliment and withstand his riding needs.
The stark white band and contrasting black face features the BMX pro’s signature emblazoned in red. Keeping true to Nigel’s need for a tough and durable watch that can also be worn as a fashion accessory, the GD100NS-7 is Shock Resistant and 200M Water Resistant.
“I feel this time piece is a fantastic marriage between tough, durable and consistent but also elegant, sleek and classic. I am honored to have the opportunity to have worked on this G-Shock with Casio and anxiously looking forward to August when it will be available to the public.”
“Casio G-Shock is pleased to sponsor Nigel Sylvester,” said Shigenori Itoh, CEO and President of Casio America, Inc. “New York City has a particular way of crafting BMX riders and Nigel is a prime example. His love for riding, commitment to the sport and innate style makes him a kindred spirit to G-Shock. We wish him continued success in the upcoming year and look forward to supporting his growth as an athlete.”
In addition, the timepiece is fitted with rugged capabilities; shock resistance, 200M water resistance, auto LED (super illuminator) with flash alert, 48-City World Time, 5 independent alarms , 1/100th second stopwatch, countdown timer, 7 year battery and 12/24 Hour formats. The Nigel Sylvester Signature G-Shock watch is available this August for $110 at Tilly’s, Bloomingdales, Lord & Taylor, Nordstrom, Macys, Tourneau and Fashion boutiques and www.gshock.com.
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com